Own the content calendar across all channels - plan, schedule, and strategize through it to keep campaigns cohesive and timely
Build a repeatable, scalable playbook for content and marketing while maintaining unique local voices that feel authentic to each city
Manage marketing team members (Brand Coordinator & Content Intern) - guiding priorities, creative direction, and quality
Create and execute social and brand strategy across Instagram, TikTok, and 10+ local and national accounts
Identify cultural and content trends early and adapt them in ways that align with our tone, audience, and values
Stay plugged into fitness and wellness culture - knowing what resonates with Gen Z and millennials, from run clubs to pickleball and beyond
Have a great eye for design and creative direction - you know what feels on-brand and can guide the team toward it
Collaborate cross-functionally with product, design, and growth to turn features, events, and moments into social-first campaigns that drive engagement and discovery
Lead creator and influencer collaborations - from scouting and briefing to publishing and measurement (a plus)
Support key brand and product moments through email, event marketing, and creative storytelling
Be super reliable, hands-on, and resourceful - able to work fast, stay organized, and adapt to shifting priorities in a startup environment
Think outside the box, experiment often, and bring fresh, original ideas to how Sweatpals shows up in culture
Requirements
3–6 years of experience in social or brand marketing, ideally within a high-growth consumer brand, creator platform, or fitness/wellness company
Proven ability to grow communities and turn brand moments into measurable engagement
Experience managing or mentoring junior marketers and working cross-functionally with design and product
Portfolio that demonstrates taste, strategy, and strong execution across formats (Reels, campaigns, influencer collabs, etc.)
Benefits
Full medical & dental insurance
Flexible PTO and remote-friendly policy
Monthly fitness & wellness allowance
Team workouts, IRL events, and early access to new Sweatpals tools
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketingsocial media strategycampaign managementinfluencer marketingemail marketingcreative storytellingcommunity growthportfolio developmenttrend analysisdesign direction