SweatPals

Marketing Manager, Brand & Social

SweatPals

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $80,000 - $110,000 per year

Job Level

Mid-LevelSenior

About the role

  • Own the content calendar across all channels - plan, schedule, and strategize through it to keep campaigns cohesive and timely
  • Build a repeatable, scalable playbook for content and marketing while maintaining unique local voices that feel authentic to each city
  • Manage marketing team members (Brand Coordinator & Content Intern) - guiding priorities, creative direction, and quality
  • Create and execute social and brand strategy across Instagram, TikTok, and 10+ local and national accounts
  • Identify cultural and content trends early and adapt them in ways that align with our tone, audience, and values
  • Stay plugged into fitness and wellness culture - knowing what resonates with Gen Z and millennials, from run clubs to pickleball and beyond
  • Have a great eye for design and creative direction - you know what feels on-brand and can guide the team toward it
  • Collaborate cross-functionally with product, design, and growth to turn features, events, and moments into social-first campaigns that drive engagement and discovery
  • Lead creator and influencer collaborations - from scouting and briefing to publishing and measurement (a plus)
  • Support key brand and product moments through email, event marketing, and creative storytelling
  • Be super reliable, hands-on, and resourceful - able to work fast, stay organized, and adapt to shifting priorities in a startup environment
  • Think outside the box, experiment often, and bring fresh, original ideas to how Sweatpals shows up in culture

Requirements

  • 3–6 years of experience in social or brand marketing, ideally within a high-growth consumer brand, creator platform, or fitness/wellness company
  • Proven ability to grow communities and turn brand moments into measurable engagement
  • Experience managing or mentoring junior marketers and working cross-functionally with design and product
  • Portfolio that demonstrates taste, strategy, and strong execution across formats (Reels, campaigns, influencer collabs, etc.)
Benefits
  • Full medical & dental insurance
  • Flexible PTO and remote-friendly policy
  • Monthly fitness & wellness allowance
  • Team workouts, IRL events, and early access to new Sweatpals tools

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content marketingsocial media strategycampaign managementinfluencer marketingemail marketingcreative storytellingcommunity growthportfolio developmenttrend analysisdesign direction
Soft skills
leadershipcollaborationcreativityorganizationadaptabilityreliabilitystrategic thinkingmentoringresourcefulnesscommunication
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