SweatPals

Growth Marketing

• Own and evolve our marketing attribution framework across web + mobile (GA4, Appsflyer)
• Build reliable source-of-truth dashboards for marketplace health, channel performance, and user behavior
• Define and instrument key product and growth metrics (activation, conversion, retention, repeat bookings)
• Establish our experimentation practice — from hypothesis to analysis and decision-making
• Partner with product and engineering to run rigorous A/B tests across discovery, conversion, and retention flows
• Create lightweight experiment templates, review processes, and documentation standards
• Analyze user and host behavior across cities, cohorts, and segments
• Build cohort-based LTV and payback analysis by channel, city, and segment
• Translate analytical findings into clear recommendations for product, growth, and leadership
• Monitor and report on SEO performance using Google Search Console, GA4, and SEMrush
• Identify technical SEO issues and translate them into prioritized engineering tickets
• Measure impact after fixes ship and help the team build an SEO experimentation loop
• Partner with the Head of AI to evaluate the impact of AI-powered features using clear metrics and experimentation
• Use AI tools daily to accelerate analysis, debugging, and documentation

Data Analyst, Growth

Product Manager

• Own the roadmap and sprint pipeline across mobile and web—sequence work, track dependencies, and ensure the team is always building toward impact.
• Lead standups, sprint planning, retros, QA, and hotfix triage with rigor and clarity.
• Stay close to engineering velocity and proactively resolve scope, process, or team friction.
• Define and own clear metrics frameworks at the squad level - MAU, GMV, retention, LTV—and track progress to OKRs.
• Build and improve tracking plans; partner with eng to implement Amplitude events and dashboards.
• Drive insights from the data and surface the “so what”—turn dashboards into product action.
• Lead user interviews, shadow sessions, and concept testing to uncover real pain points.
• Translate feedback into hypotheses, prototypes, and MVPs that feel distinctly “Sweatpalsy.”
• Run fast experiments, measure outcomes, and double down on what resonates.
• Break down complex technical ideas so anyone—from eng to execs—can follow the story.
• Maintain a crisp flow of communication in Slack, Loom, Notion, and stakeholder reviews.
• Constantly reprioritize across a portfolio of initiatives—balancing speed, dependencies, and long-term bets.
• Uphold a high bar for design, UX, and build quality across every feature—ensuring the product feels cohesive, polished, and deeply user-loved.
• Partner closely with Design, Engineering, and GTM to align on quality from first sketch to final ship.
• Identify gaps in execution, advocate for excellence, and push for refinements when the experience isn’t ready to ship.
• Bring taste and product judgment—knowing when something’s good, and when it’s great.
• Champion a culture of care and craft, where every release builds toward a product users are proud to use and share.

Product Designer

• Create intuitive, data-informed experiences that engage users, streamline community building, and support our growth goals.
• Work closely with the design team, engineers, marketing and customer success team to tackle complex design challenges.
• Shape the future of fitness communities worldwide.

Senior Product Designer

• Own paid performance marketing across Meta, TikTok, and Google - optimizing CAC and ROAS
• Lead the social media user acquisition strategy, weekly content calendar review, and light post QA (execution handled by two coordinators and a designer)
• Develop creative briefs and partner with coordinators + designer to produce high-performing ad creatives in-house
• Drive SEO and ASO to increase organic discovery and app growth, managing intern support for blog content
• Improve acquisition funnels end-to-end, from landing pages to app store conversion and retargeting
• Optimize high volumes of event catalogue pages maximize conversion & design a system to operationalize the workflow at scale
• Launch city-level and national growth campaigns that drive RSVPs, host leads, and GMV
• Build repeatable, scalable playbooks across paid, social, and organic channels as Sweatpals expands into new markets
• Build and optimize host acquisition funnels, segmentation, and targeting
• Analyze performance data, share insights, and make fast, data-backed decisions
• Own attribution, reporting, cohort analysis, and experimentation across top-of-funnel channels
• Create and manage landing pages + lineup pages with Webflow freelancers and internal teams
• Build and scale referral programs for both user and host acquisition
• Ensure consistency across paid, organic, landing pages, and city-focused campaigns
• Test, learn, and scale what works - with a mindset of continuous improvement
• Manage and mentor junior team members

Data Analyst, Growth

Product Manager

Senior Product Designer

Senior Growth Marketing Manager