SweatPals

Marketing

• Own the full lifecycle for Pals and Hosts across email, push, SMS, and in-app messaging
• Build onboarding flows that drive first RSVP and first host event
• Create segmentation, behavioral triggers, and win-back journeys
• Improve activation and retention through CRM experiments
• Analyze lifecycle performance and iterate based on insights
• Collaborate with Product, Engineering, and AI team to deliver personalized user journeys
• Own lifecycle strategy end-to-end

Senior Lifecycle Marketing Manager

Growth Marketing

• Own and evolve our marketing attribution framework across web + mobile (GA4, Appsflyer)
• Build reliable source-of-truth dashboards for marketplace health, channel performance, and user behavior
• Define and instrument key product and growth metrics (activation, conversion, retention, repeat bookings)
• Establish our experimentation practice — from hypothesis to analysis and decision-making
• Partner with product and engineering to run rigorous A/B tests across discovery, conversion, and retention flows
• Create lightweight experiment templates, review processes, and documentation standards
• Analyze user and host behavior across cities, cohorts, and segments
• Build cohort-based LTV and payback analysis by channel, city, and segment
• Translate analytical findings into clear recommendations for product, growth, and leadership
• Monitor and report on SEO performance using Google Search Console, GA4, and SEMrush
• Identify technical SEO issues and translate them into prioritized engineering tickets
• Measure impact after fixes ship and help the team build an SEO experimentation loop
• Partner with the Head of AI to evaluate the impact of AI-powered features using clear metrics and experimentation
• Use AI tools daily to accelerate analysis, debugging, and documentation

Data Analyst, Growth

Product Manager

• Own the roadmap and sprint pipeline across mobile and web—sequence work, track dependencies, and ensure the team is always building toward impact.
• Lead standups, sprint planning, retros, QA, and hotfix triage with rigor and clarity.
• Stay close to engineering velocity and proactively resolve scope, process, or team friction.
• Define and own clear metrics frameworks at the squad level - MAU, GMV, retention, LTV—and track progress to OKRs.
• Build and improve tracking plans; partner with eng to implement Amplitude events and dashboards.
• Drive insights from the data and surface the “so what”—turn dashboards into product action.
• Lead user interviews, shadow sessions, and concept testing to uncover real pain points.
• Translate feedback into hypotheses, prototypes, and MVPs that feel distinctly “Sweatpalsy.”
• Run fast experiments, measure outcomes, and double down on what resonates.
• Break down complex technical ideas so anyone—from eng to execs—can follow the story.
• Maintain a crisp flow of communication in Slack, Loom, Notion, and stakeholder reviews.
• Constantly reprioritize across a portfolio of initiatives—balancing speed, dependencies, and long-term bets.
• Uphold a high bar for design, UX, and build quality across every feature—ensuring the product feels cohesive, polished, and deeply user-loved.
• Partner closely with Design, Engineering, and GTM to align on quality from first sketch to final ship.
• Identify gaps in execution, advocate for excellence, and push for refinements when the experience isn’t ready to ship.
• Bring taste and product judgment—knowing when something’s good, and when it’s great.
• Champion a culture of care and craft, where every release builds toward a product users are proud to use and share.