Driven Brands Inc.

Vice President – Integrated Marketing

Driven Brands Inc.

full-time

Posted on:

Location Type: Remote

Location: Remote • North Carolina • 🇺🇸 United States

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Salary

💰 $202,000 - $360,600 per year

Job Level

Lead

About the role

  • own the integrated brand plan: build and manage the annual calendar
  • shape the creative platform: co-lead the brand’s strategic and creative platform
  • partner with VP, Media Investments: align investment strategy with brand plans
  • orchestrate agencies & shared services: drive creative AOR, media AOR, and internal teams
  • translate MMM, brand tracking, and segmentation into creative tests
  • ensure campaigns scale to COSC and franchise shops while protecting brand standards
  • own briefing, approvals, and brand guardrails
  • mentor directors/managers across brand, partnerships, and owned channels

Requirements

  • 15+ years of progressive marketing experience
  • proven success as a brand architect
  • deep understanding of media and creative integration
  • demonstrated leadership of cross-functional teams
  • strong command of marketing fundamentals
  • experience managing large-scale budgets and Ad Fund environments
  • proven ability to translate data into decisions
  • experience partnering with shared services
  • bachelor's degree required (Marketing, Communications, or related field)
  • MBA or advanced degree preferred
Benefits
  • health and wellness benefits including paid time off and holiday pay
  • Get early access to 50% of your earned wages at any time through our myFlexPay program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand managementmedia integrationdata analysisbudget managementcreative strategycampaign scalingmarketing fundamentalssegmentationbriefingapprovals
Soft skills
leadershipmentoringcollaborationstrategic thinkingcommunicationcross-functional team leadershipdecision makingpartnership managementcreative directionorganizational skills
Certifications
bachelor's degreeMBA
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