Livestock Marketing Intern
Zoetis
Senior Manager, Field Marketing – Franchise
Driven Brands Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • North Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $73,600 - $131,400 per year
Job Level
Senior
About the role
- Serve as the voice of the brand to the franchisee, ensuring alignment with brand positioning, standards, and tone across all local marketing activity.
- Partner with regional field operations to deeply understand market dynamics, competitive pressures, and customer behaviors, translating those insights into actionable local marketing strategies.
- Steward the planning and execution of new unit growth marketing, working with internal teams, external agencies, and franchise partners to deliver high-impact grand openings.
- Support and optimize the performance of existing locations, identifying local opportunities and tailoring brand-led activations to drive Cars Per Day (CPD), retention, and community engagement.
- Collaborate cross-functionally with brand marketing, creative, media, and promotions teams to adapt national campaigns into localized activations that resonate in-market.
- Reinforce brand standards through regular engagement with franchisees, ensuring that marketing execution consistently reflects Take 5’s promise of Fast. Friendly. Simple.
- Build relationships with franchise partners to gain buy-in, influence adoption.
- Develop and deliver presentations, toolkits, and reporting that make complex data and insights accessible and actionable for franchise owners.
- Act as a field-level champion of continuous improvement, sharing best practices across territories and surfacing needs or gaps back to the brand team.
Requirements
- Ability to work in the United States on an on-going basis, without sponsorship
- Bachelor’s degree in marketing, business, or related field; MBA a plus.
- 5+ years of experience in field marketing, franchise marketing, or multi-unit retail marketing.
- Proven track record in franchise or dealer network environments, balancing brand consistency with local execution.
- Strong business acumen with experience in budget management and ROI optimization.
- Excellent interpersonal and influencing skills; able to build trust and credibility with franchisees, operations leaders, and executives.
- Exceptional communication skills — written, verbal, and presentation — with the ability to translate marketing strategy into practical tools for operators.
- Collaborative, solutions-oriented mindset; comfortable navigating ambiguity and fast-paced growth.
- Deep respect for the franchisee relationship, with a service-first approach that reflects the brand’s commitment to partnership.
Benefits
- paid time off
- holiday pay
- health and wellness benefits
- commissions or bonus incentives
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
field marketingfranchise marketingmulti-unit retail marketingbudget managementROI optimizationdata analysislocal marketing strategiesmarketing executionpresentation developmentreporting
Soft skills
interpersonal skillsinfluencing skillscommunication skillscollaborative mindsetsolutions-oriented mindsettrust buildingcredibilityservice-first approachadaptabilitycontinuous improvement
Certifications
Bachelor’s degree in marketingBachelor’s degree in businessMBA
