ViiV Healthcare

Chief Marketing Officer

• Collaborate with Global Medical, with other Global functions, with regions, and with Local Markets to support the development of Global Strategies that drive the brand revolution.
• Lead the delivery of Global marketing campaigns that drive HCPs- belief in unmet needs as well as conviction and motivation that our product can make a difference to people.
• Lead the delivery of HCPs support tools and enhance the user experience for providers and patients.
• Lead on our Nurse and MDT approach with customers
• Lead Global product Cx, AI & Digital Omnichannel to improve user experience throughout our customer journey.
• Engage and lead Regional and Local Market partners to ensure we are ambitious for our brand, and to drive pull-through of Global strategy and tactics across the ~30 countries where the brand is currently launched.
• Lead and manage global congress efforts, partnering closely with brand team and matrix partners
• Lead on external ambassador network and external engagement strategy
• Monitor performance metrics and use data-driven insights to optimize marketing activities
• Inspire and mentor a high-performing team, fostering innovation and collaboration, whilst providing them with opportunities to develop, grow and lead along the way.

Global Marketing Director

Account Manager

• Contribute to the setup and operationalisation of the new Global team.
• Jointly lead prioritisation and planning of high impact partners.
• Be a credible and trusted contact for academic centres and research networks.
• Embed effective ways of working across local and Global teams.
• Actively represent GSK at key moments and scientific conferences.
• Maintain a forward-looking perspective by identifying emerging opportunities.
• Ensure compliance with country specific regulatory requirements.
• Drive project, budget and stakeholder management for partnership initiatives.

Senior Director, External Partnerships, Oncology – Asia

• Identify, target, and win new business by influencing working with HCPs to adopt a new approach to HIV treatment
• Engage with HCPs, nurses, staff, and administrators to accurately understand the clinical, organizational, and financial challenges and opportunities within target accounts
• Leverage data analytics, business acumen, and market expertise to identify high-priority prospects
• Prepare and execute business plans that are tailored to the unique needs of each customer
• Coordinate, engage, and partner with multiple cross-functional team members to deliver an integrated product experience to customers
• Develop and foster external relationships with key influential customers and thought leaders

Territory Account Manager, HIV Oral Treatment

Events

• Establish global medical and scientific strategic direction for PrEP
• Lead the development and execution of the global medical strategy and integrated evidence plan for PrEP
• Build and maintain effective relationships to ensure compliant medical data delivery
• Oversee Investigator Sponsored Study management and advisory board execution for PrEP
• Ensure compliance with external regulatory and ethical standards
• Develop and deliver a global medical communication plan
• Provide direct expertise to external experts and internal stakeholders
• Support innovative content development for PrEP awareness and adoption
• Lead and coordinate the Integrated Evidence Team for PrEP

Global Medical Affairs Senior Director – Prevention

Director

• Develop and implement a global omnichannel strategy to enhance digital fluency, improve Customer Experience (CX), and drive adoption of global strategies, tools and platforms across markets.
• Design, scale and embed omnichannel capabilities (e.g. segmentation, personalization, content optimization) globally ensuring they meet business objectives by collaborating across different teams.
• CX global business plan lead working very closely with Global Brand teams, advocating for customer-centric strategies informed by insights from healthcare professionals (HCPs), patients and stakeholders.
• Drive innovation by identifying opportunities, adopting new digital tools and platforms that connect online and offline channels.
• Lead CX capability across ViiV, including identification of gaps and areas to focus on, Omnichannel capabilities within Learning & Development Platform, the annual Digital Excellence Maturity Assessment (DEMA)
• Collaborate with the Data & Analytics team to define KPIs and develop actionable insights from customer data, optimizing omnichannel strategies and ensuring relevance and impact of campaigns and engagement efforts.
• Monitor and report on the effectiveness of omnichannel initiatives, providing recommendations to enhance performance and ROI.
• Ensure all omnichannel strategies adhere to relevant regulatory, privacy, and compliance requirements, particularly in the highly regulated healthcare environment.
• Champion ethical and responsible use of data and technology in all initiatives.

Global Marketing Director

Senior Director, External Partnerships, Oncology – Asia

Territory Account Manager, HIV Oral Treatment

Global Medical Affairs Senior Director – Prevention

Global Omnichannel Capabilities Director