Head of Growth
BreakAway Data
Engagement Marketing Manager
Vida Health
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $90,000 - $115,000 per year
Job Level
Mid-LevelSenior
About the role
- Act as an advocate for our members, striving to achieve a seamless and satisfying experience across all out-of and in-app touchpoints.
- Develop and implement strategies to improve member engagement and retention.
- Write clean, compelling, member-centric copy.
- Optimize the member journey; including onboarding, personalized guidance and troubleshooting across all member marketing touchpoints.
- Gather, analyze and report on member and client feedback on communications content and cadence to drive continuous improvement.
- Collaborate cross-functionally with product, engineering and clinical teams to enhance the continuity and effectiveness of the member experience.
- Monitor key performance indicators (KPIs) related to engagement revenue goals and implement data-driven improvements.
- Stay informed about member engagement best practices.
Requirements
- 5+ years of experience in engagement marketing to B2B2C consumers, ideally in a digital health capacity.
- Experience working with self-insured clients, PBMs and health plans is a bonus.
- Extensive experience building, iterating and optimizing multi-channel communications strategy and copy.
- Proficiency with CRM tools and data analytics platforms.
- Experience with Braze canvas development, execution and analysis.
- Ability to analyze data and translate insights into action.
- Excellent communication, problem-solving and interpersonal skills.
- Experience working in a fast-paced, cross-functional environment.
- Must be located in or able to work from a U.S. state where Vida is registered.
