Director, Web Experience
PandaDoc
Director, Digital Strategy
Vi
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Work with CP and deployment teams to execute paid social strategies across Meta, TikTok, LinkedIn, X, Pinterest, and emerging platforms.
- Lead and manage a team of paid social strategists, ensuring campaigns meet performance benchmarks and budget allocations.
- Develop media plans rooted in performance metrics (ROAS, CPA, CPM, CAC, LTV) and audience insights.
- Oversee paid media budgeting, working closely with CP/account teams to establish client-specific budgets, recommend adjustments based on performance, and reallocate spend to maximize ROI.
- Work cross-functionally with creative, analytics, and client/account teams to align goals and deliver results.
- Manage testing frameworks including A/B, creative rotation, and audience segmentation strategies.
- Oversee platform integrations and pixel tracking, conversion API setups, and offline event tracking.
- Produce and present detailed reporting, translating campaign data into actionable insights for internal stakeholders and clients.
- Stay on top of algorithm changes, platform updates, and social media advertising trends to maintain competitive advantage.
- Support business development and pitch efforts with performance insights and strategic input when needed.
Requirements
- 7+ years of digital marketing experience, with 5+ years focused specifically on paid social media.
- 3+ years of experience in a digital agency environment, leading client accounts or internal brands.
- Deep expertise in Meta Ads Manager, with advanced proficiency in campaign setup, optimization, and audience targeting.
- Strong understanding of tracking methodologies (pixels, UTMs, conversion APIs) and analytics platforms (Google Analytics, Meta Events Manager, etc.).
- Proven success managing 6- to 7-figure media budgets with performance accountability.
- Data-driven mindset with strong analytical and Excel/Google Sheets skills.
- Experience managing or mentoring a team is preferred.
- Bachelor’s degree in marketing, Business, or related field; advanced degree is a plus.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid social mediacampaign setupoptimizationaudience targetingtracking methodologiesanalyticsdata analysisExcelGoogle Sheetsmedia budgeting
Soft skills
leadershipteam managementanalytical mindsetcommunicationcollaborationstrategic thinkingpresentation skillsclient managementperformance accountabilitybusiness development
Certifications
Bachelor’s degree in marketingBachelor’s degree in Businessadvanced degree
