Director, Food & Beverage Strategy
Veeva Systems
Cloud
Director of Digital Strategy
Vi
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Work with CP and deployment teams to execute paid social strategies across Meta, TikTok, LinkedIn, X, Pinterest, and emerging platforms
- Lead and manage a team of paid social strategists, ensuring campaigns meet performance benchmarks and budget allocations
- Develop media plans rooted in performance metrics (ROAS, CPA, CPM, CAC, LTV) and audience insights
- Oversee paid media budgeting, working closely with CP/account teams to establish client-specific budgets, recommend adjustments based on performance, and reallocate spend to maximize ROI
- Work cross-functionally with creative, analytics, and client/account teams to align goals and deliver results
- Manage testing frameworks including A/B, creative rotation, and audience segmentation strategies
- Oversee platform integrations and pixel tracking, conversion API setups, and offline event tracking
- Produce and present detailed reporting, translating campaign data into actionable insights for internal stakeholders and clients
- Stay on top of algorithm changes, platform updates, and social media advertising trends to maintain competitive advantage
- Support business development and pitch efforts with performance insights and strategic input when needed
Requirements
- 7+ years of digital marketing experience
- 5+ years focused specifically on paid social media
- 3+ years of experience in a digital agency environment, leading client accounts or internal brands
- Deep expertise in Meta Ads Manager, with advanced proficiency in campaign setup, optimization, and audience targeting
- Strong understanding of tracking methodologies (pixels, UTMs, conversion APIs) and analytics platforms (Google Analytics, Meta Events Manager, etc.)
- Proven success managing 6- to 7-figure media budgets with performance accountability
- Data-driven mindset with strong analytical and Excel/Google Sheets skills
- Experience managing or mentoring a team is preferred
- Bachelor’s degree in marketing, Business, or related field; advanced degree is a plus
- Strong presentation skills with ability to communicate campaign performance to executive and non-technical audiences
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid social strategiesmedia planningperformance metricsA/B testingaudience segmentationcampaign optimizationbudget managementdata analysistracking methodologiesanalytics
Soft skills
leadershipcommunicationteam managementanalytical mindsetpresentation skillscross-functional collaborationstrategic inputclient managementmentoringperformance accountability
Certifications
Bachelor’s degree in marketingBachelor’s degree in Businessadvanced degree
