Veryon

Marketing

• Own Revenue-Aligned Marketing Strategy
• Develop and execute a marketing strategy tightly aligned to bookings and company growth targets
• Establish clear KPIs tied to pipeline creation, conversion, and revenue contribution
• Partner closely with Sales and Product leadership to ensure marketing directly supports go-to-market priorities
• Oversee and strengthen Veryon’s integrated demand generation engine across digital, outbound, events, and account-based programs
• Set the strategic direction for quarterly integrated campaign planning aligned to bookings priorities and revenue targets
• Ensure marketing consistently delivers predictable, scalable pipeline contribution to the business
• Drive rigorous performance management across channels using data, experimentation, and continuous optimization
• Oversee the Product Marketing function, defining market positioning, messaging strategy, and competitive differentiation across the Veryon platform
• Provide strategic guidance for product launches and go-to-market initiatives, ensuring alignment with revenue objectives and growth priorities
• Guide the evolution of Veryon’s market narrative and brand presence, ensuring consistency, clarity, and impact across global markets
• Ensure marketing operations, reporting, and attribution frameworks provide clear visibility into pipeline performance and ROI
• Partner with RevOps and Finance to strengthen forecasting accuracy and funnel transparency
• Leverage AI and modern marketing technologies to improve campaign performance, speed to execution, and personalization
• Build and mentor a high-performing marketing organization
• Establish clarity of ownership, accountability, and performance standards
• Develop leadership bench strength within the marketing function

Senior Vice President, Marketing

Performance Marketing

• Own and drive the demand generation strategy and integrated campaign roadmap for the Business Aviation segment across both prospects and customers.
• Develop cohesive omni channel campaigns across digital, paid, social, content, email, and traditional channels to progress targets through the marketing funnel.
• Create targeted customer engagement programs to strengthen product knowledge, adoption, and expansion opportunities.
• Collaborate with cross functional teams to launch new features and products through coordinated messaging and campaign execution.
• Integrate paid, owned, events, and social channels into unified campaign experiences that improve reach and conversion.
• Partner with content teams to define core content requirements that support awareness and demand creation.
• Align quarterly goals, priorities, and tactics with Sales and Customer Success for consistent go to market execution.
• Set campaign targets and performance KPIs including MQLs, opportunities, and pipeline for key initiatives.
• Measure, analyze, and report campaign performance to identify insights and recommend optimization strategies.

Campaign Manager – Contract

• The Director, Demand Generation is responsible for Veryon’s demand generation engine to drive predictable qualified lead volume, pipeline growth and revenue impact
• Reporting to the VP, Marketing, this role partners closely with Sales, Product Marketing, and Marketing Operations to design and execute integrated demand generation strategies across inbound, outbound, and account-based marketing programs
• Lead Quarterly Integrated Campaign Planning
• Develop and own quarterly, multi-channel campaign plans aligned to company growth objectives and bookings priorities
• Ensure campaign messaging, timing, and targeting align with product priorities and revenue goals
• Own Pipeline Creation & Acceleration
• Build and evolve a scalable demand generation engine that creates consistent and predictable qualified pipeline for Sales
• Partner with Sales leadership to align campaign efforts to enterprise, mid-market, and expansion priorities
• Establish strong feedback loops between Sales and Marketing to improve pipeline creation, conversion, and acceleration
• Optimize Performance and Channel Mix
• Evaluate current marketing performance and present insights on channel effectiveness and optimization strategies
• Leverage AI to Improve Marketing Performance
• Actively incorporate AI tools and automation into campaign creation, segmentation, personalization, and performance optimization
• Support ABM and Enterprise Growth
• Build and refine account-based marketing (ABM) strategies to support enterprise acquisition and expansion.
• Ensure campaign efforts align to high-value account strategies