Principal Engineer, UCCE
TTEC Digital
Unity
Marketing Manager – Breast
Veracyte, Inc.
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $125,000 - $148,000 per year
Job Level
Mid-LevelSenior
About the role
- Help drive global growth in Prosigna and breast cancer product portfolio by developing a multi-channel marketing plan, creating messaging, collateral and collaborating with field teams to enable sales growth
- Execute marketing operations for all aspects of the product
- Lead the development of the creation of global and US specific marketing materials
- Lead and support the development of content for digital marketing activities, including the website and social media, in collaboration with the corporate marketing team
- Lead conference planning and execution in collaboration with the corporate marketing team
- Budget management
- Closely partner with sales to develop and ensure that breast cancer messaging, sales tools, and other collateral are continuously relevant and accurate
- Create new marketing collateral and sales training, as needed
- Keep a pulse on the latest market developments and proactively refine strategy, selling direction and tactics as necessary
- Distill customer feedback into actionable and appropriate marketing-related solutions
- Execute assigned aspects of the ongoing commercial initiatives to drive significant revenue growth
- Conduct qualitative and quantitative voice of customer research, market assessment, competitive analysis, as necessary to support product sales growth and product improvement
- Build relationships with key physicians to build domain expertise and strategic insights
- Travel to San Diego, San Francisco and European home offices along with US and EU customer visits and conference attendance is expected
Requirements
- Bachelor’s degree in science required
- 5+ years combined experience in marketing/sales preferred
- Experience with LDT and IVD marketing
- Experience with product marketing and brand development, gathering voice of customer feedback, product positioning, and digital marketing strategies
- Experience working cross-functionally
- Excellent attention to detail
- Excellent presentation, written, verbal communication, and interpersonal skills
- Excellent analytical and technical skills
- Adaptability to changes and challenges
- Tenacity and the drive to make an impact
- Team player with demonstrated track record of collaboration with others
- Minimum of 25% travel expected
