Product Marketing Manager / Senior Manager
Veeva Systems
Cloud
Product Marketing Manager / Senior Manager, MedTech CRM
Veeva Systems
full-time
Posted on:
Origin: • 🇺🇸 United States • Massachusetts
Visit company websiteSalary
💰 $75,000 - $150,000 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- Develop annual marketing plan in collaboration with field marketing
- Create go-to-market programs for new offerings, market segments, and geographies
- Lead product marketing initiatives working with the core strategy and product teams
- Develop integrated solutions stories to show value to target prospects
- Create and maintain sales enablement materials, including presentations, videos, battle cards, and playbooks
- Contribute to key customer events and industry conferences by supporting content needs
- Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
- Develop product messaging to be used across all media and customer engagement channels
- Partner closely with product and market strategy to understand product vision and upcoming functionality
- Build product awareness through PR, article placements, and sales enablement materials
- Proactively identify customer success and bring those stories to life for use in marketing
- Create content (thought leadership, videos, website copy, blog posts, infographics) to articulate solution benefits
- Create and maintain a library of sales tools, such as customer presentations and competitive materials
Requirements
- (3+ manager) or 5+ years of experience (senior manager) in b2b product marketing for an enterprise software or cloud solution provider
- Able to work independently with little management oversight
- Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
- Strong presentation skills
- Fast learner, detail-oriented, and must enjoy fast-paced work environments
- Hands-on, collaborative, multi-tasker, creative, strategic thinker and analytical
- Strong project management skills and ability to manage multiple priorities
- Team player with a positive attitude and strong sense of ownership
- Bachelor’s degree required
