Vector Solutions

Product Manager

• Perform competitor, customer, and market analysis to identify customer needs, trends market gaps, and new product opportunities.
• Develop product positioning, pricing, channel, and marketing strategies.
• Recommend product and website enhancements to improve user experience.
• Track performance of products to assess success and communicate delivery against metrics.
• Define and document product requirements and roadmaps for execution and sales.
• Collaborate with cross-functional teams for every stage of product development.
• Provide content to create marketing materials such as product slicks/profiles, webinars, presentations, demos, white papers, and product updates.
• Coordinate product launch activities including working closely with cross-departmental teams.
• Work with the development team to plan, specify and deliver product development projects.
• Prioritize the implementation of new features and set specific timelines.
• Test new product features before release, provide feedback and prioritize issues.
• Identify and prioritize new areas for content development.
• Create support and training documents for internal and external users.
• Prepare and conduct sales training.
• Manage product line life cycle from strategic planning to tactical initiatives and specifies the market requirements in relation to the business’s product.
• Ensure product line revenue achievements consistently meet plan.
• Create and conduct presentations for executive leadership team to measure product and business plan achievements.
• Act as subject matter expert capable of working across technical and non-technical teams to establish the value and importance for strategic eCommerce initiatives.
• Create reports to analyze sales data and trends to make product and business decisions.

Senior Product Manager

• Develop a detailed understanding of selected Vector Solutions training software products
• Perform market research to understand target markets
• Define and prioritize the product roadmap in collaboration with key stakeholders
• Regularly review and adapt it based on changing business or market conditions
• Collaborate with internal stakeholders and customers to define product initiative requirements and scope for our engineering teams
• Consult with Sector Management to develop product positioning, pricing, channel, and marketing strategies
• Partner with Engineering, QA and User Experience teams to ensure designs and completed product features meet customer expectations and market demands
• Assist in the coordination with other departments of release deliverables and critical launch activities to enable timely and effective product releases

Product Marketing

• Define go-to-market strategy for assigned industries within the Commercial business unit.
• Own ideal customer profiles (ICPs), positioning, value propositions, buyer personas, and messaging that clearly communicate customer outcomes and competitive differentiation.
• Identify opportunities to improve customer penetration, cross-sell adoption, and portfolio growth.
• Develop and maintain expertise in assigned industries, including licensing, continuing education, accreditation, and compliance requirements.
• Serve as a subject matter resource for internal teams and develop supporting sales enablement materials, including battlecards, collateral, and digital assets.
• Own the strategic planning, prioritization, and scoping of learning experiences and continuing education roadmap in AEC and Energy.
• Leverage customer insights, market trends, regulatory requirements, competitive intelligence, and business priorities to guide roadmap investment decisions and maximize customer and commercial impact.
• Create, execute, and manage launch plans for course releases, customer communications, marketing collateral, and sales enablement materials.
• Collaborate and produce campaign and digital messaging and content marketing assets to support demand generation.
• Interview customers and develop case studies.
• Own creation and updates to collateral and documentation used in the sales process (e.g. pitch decks, product brochures, etc.).
• Continuously refine and iterate based on customer and internal feedback.
• Conduct customer research, win-loss interviews, and customer conversations to uncover market opportunities, validate messaging, and inform go-to-market strategy, roadmap prioritization, and portfolio investments.
• Support website and event marketing teams on leveraging industry outcome-focused messaging so we are positioned consistently across digital, event, and customer-facing marketing resources.
• Other duties as assigned.

Product Marketing Manager

Account Executive

• Contact businesses to perform needs analysis and provide solutions to these customers.
• Develop trusted partner relationships with key customers to retain and grow revenues.
• Conduct heavy phone prospecting and networking.
• Develop sales presentations, web-ex demonstrations, and handle contract negotiations with minimum supervision.
• Achieve sales goals as set by management and be able to work independently.
• Additional duties as assigned.

Mid-Market Account Executive, Commercial

• Develop new business and upsell existing accounts to prospect, qualify and close sales
• Increase penetration within existing accounts to drive new revenue streams
• Network successfully to drive new opportunities, sales presentations, web-ex demonstrations, and handle contract negotiations
• Achieve sales goals as set by management and be able to work independently
• Additional duties as assigned

Account Executive – K-12 Education

• Develop and execute sales strategies and plans in order to achieve sales targets
• Attract relevant stakeholders for meetings, organizing the customer in a group format, help create a basis for customer business case
• Demonstrate and clearly differentiating the product from the competition focusing on our clear and compelling value proposition
• Forecast and deliver against substantial revenue targets and achieve the assigned sales volume
• Identify new business opportunities and follow-up the defined business opportunities
• Work with Marketing and Business Development teams to drive lead generation and awareness
• Maintain detailed reports in the CRM system of sales activities including calls, meetings, demonstrations, sales, lost business, and any customer or prospect interactions
• Communicate with customers and leads to identify and understand the issues they are trying to address; identify and suggests solutions to meet those needs
• Organize demonstrations of the functions and utility of products or services to customers based on their needs.
• Provide periodic territory sales plans
• Perform other duties as assigned

Senior Product Manager

Product Manager

Product Marketing Manager

Mid-Market Account Executive, Commercial

Account Executive – K-12 Education

Enterprise Account Executive – Federal