Product Marketing Manager

Vector Solutions

Product Marketing Manager developing go-to-market strategies and content creation for SaaS solutions in safety management and compliance. Collaborating across teams to drive sales and customer retention.

Posted 6/19/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Define go-to-market strategy for assigned industries within the Commercial business unit.
Own ideal customer profiles (ICPs), positioning, value propositions, buyer personas, and messaging that clearly communicate customer outcomes and competitive differentiation.
Identify opportunities to improve customer penetration, cross-sell adoption, and portfolio growth.
Develop and maintain expertise in assigned industries, including licensing, continuing education, accreditation, and compliance requirements.
Serve as a subject matter resource for internal teams and develop supporting sales enablement materials, including battlecards, collateral, and digital assets.
Own the strategic planning, prioritization, and scoping of learning experiences and continuing education roadmap in AEC and Energy.
Leverage customer insights, market trends, regulatory requirements, competitive intelligence, and business priorities to guide roadmap investment decisions and maximize customer and commercial impact.
Create, execute, and manage launch plans for course releases, customer communications, marketing collateral, and sales enablement materials.
Collaborate and produce campaign and digital messaging and content marketing assets to support demand generation.
Interview customers and develop case studies.
Own creation and updates to collateral and documentation used in the sales process (e.g. pitch decks, product brochures, etc.).
Continuously refine and iterate based on customer and internal feedback.
Conduct customer research, win-loss interviews, and customer conversations to uncover market opportunities, validate messaging, and inform go-to-market strategy, roadmap prioritization, and portfolio investments.
Support website and event marketing teams on leveraging industry outcome-focused messaging so we are positioned consistently across digital, event, and customer-facing marketing resources.
Other duties as assigned.

Requirements

What you’ll need

Bachelor’s degree in business, marketing, or related field
3+ years work experience
2+ years of experience in product marketing at a SaaS B2B company
Ability to understand customer needs, pain points, and desires and translate that into winning marketing strategies
Ability to create compelling presentations and long-form marketing content to be used in marketing campaigns
Ability to manage multiple priorities concurrently
Consistent track record of excellence and driving change to lead to sales growth
Be a resource to customer-facing teams with an entrepreneurial spirit that enables someone to roll up their sleeves and drive results
Proven experience driving changes that have led to sales or retention growth
Experience working within continuing education, accreditation, compliance, or other regulated environments is a plus.

Benefits

Comp & perks

Friendly, open, and casual work environment (ditch the suit & tie)
Comprehensive, quality benefits package effective first of the month following your date of hire
Matching 401(k) retirement plan
Healthy work-life balance with flexible work arrangements and generous time off
Educational assistance available for all employees
Generous referral incentive program
Company social events
Philanthropic opportunities

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketinggo-to-market strategycustomer researchcontent marketingsales enablementdigital messagingcampaign managementmarket analysispresentation creationportfolio growth

Soft Skills

communicationorganizationalentrepreneurial spiritcollaborationstrategic planningcustomer insight understandingmulti-priority managementadaptabilityfeedback incorporationchange management

Certifications

Bachelor’s degree in businessBachelor’s degree in marketingBachelor’s degree in related field