Director of Content Marketing
S&S Activewear
Job Level
Lead
About the role
- Define and adapt Plaud’s global brand positioning for the European audience, ensuring cultural and market relevance in each focus country
- Lead PR strategy and media relations across key European markets, securing coverage in top-tier tech, business, and vertical media
- Drive localised social media strategy across platforms (Instagram, LinkedIn, X, YouTube, Facebook), tailored for each market
- Partner with the global product team to localize product messaging, features, and go-to-market strategies for European customers
- Develop and oversee creation of high-quality, market-specific content, including blogs, videos, product guides, case studies, and campaigns
- Plan and execute full-funnel, multi-channel marketing campaigns combining PR, digital, social, events, and partnerships; manage campaign budgets, timelines, and KPIs, optimizing performance for maximum ROI
Requirements
- 6+ years of brand and marketing experience, including at least 3 years in a leadership role covering multiple European markets
- Proven track record in brand management, PR, social media, product marketing, and integrated campaigns
- Experience in consumer AI, tech, SaaS, or consumer electronics preferred
- Strong network of European marketing resources
- Native-level English proficiency; fluency in at least one additional European language (German, French, Spanish, or Italian) highly desirable
- Demonstrated success in working with cross-functional global teams and managing agencies
- Data-driven mindset with experience managing budgets and marketing performance metrics
