Senior Digital Marketing Manager
PROCEPT BioRobotics
Job Level
SeniorLead
About the role
- Identify and onboard relevant influencers, student leaders, educators, and niche creators across YouTube, Instagram, and LinkedIn, with emphasis on India.
- Manage full lifecycle of influencer campaigns: outreach, contract negotiation, content approval, execution, and performance tracking.
- Ensure compliance with FTC (US) and ASCI (India) guidelines for sponsored content and disclosures.
- Build and maintain a tiered database of influencers across UWorld product verticals (NCLEX, USMLE, SAT/ACT, CPA, CFA, NEET UG/PG, CMA).
- Identify and secure partnerships with exam prep aggregator and review websites and scale affiliate relationships to maximize referral traffic and conversions.
- Collaborate on co-branded content, guest blogs, webinars, and review placements to strengthen organic visibility and referral traffic.
- Support and engage with student communities on Reddit, Quora, Discord, and exam-specific forums to build brand loyalty and gather insights.
- Collaborate with influencers to host live Q&As, webinars, and student panels to foster engagement.
- Monitor student sentiment, gather feedback, and analyze competitor positioning through community channels.
- Create and execute an annual influencer & partnerships roadmap aligned with product launches and marketing campaigns.
- Track KPIs to demonstrate ROI, provide regular insights and strategic recommendations to leadership, and monitor competitor influencer strategies.
Requirements
- 8–10 years of experience in influencer marketing, affiliate management, or digital partnerships, preferably within the edtech industry or a digital marketing agency.
- Strong knowledge of the global exam prep and education influencer landscape, with proven track record in both the US and India.
- Demonstrated success in negotiating influencer and affiliate deals that deliver measurable ROI.
- Expertise in FTC (US) and ASCI (India) guidelines for influencer disclosures and marketing compliance.
- Familiarity with affiliate tracking tools (e.g., Impact, ShareASale, or similar) is a plus.
- Exceptional communication, networking, and relationship management skills.
- Ability to work cross-functionally with teams in SEO, content, paid media, and product.
