Demand Generation Specialist
BuildingLink
Marketing Manager, Performance Marketing
Bell Partners Inc
full-time
Posted on:
Origin: • 🇺🇸 United States • Colorado, North Carolina
Visit company websiteSalary
💰 $90,000 - $100,000 per year
Job Level
Mid-LevelSenior
About the role
- Join Bell Partners and be a difference maker. At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates.
- The Manager, Performance Marketing is responsible for establishing Bell’s lead gen strategy and oversight of marketing analytics.
- Create and execute strategies that build a strong funnel of qualified traffic with high conversions at an efficient cost ensuring optimal ROAS.
- Leverage Internet Listing Services (ILS), PayPerClick (PPC), Search Engine Optimization (SEO), Generative Engine Optimization (GEO), Paid Social, Geofencing, Email, Content and more.
- Collaborate with Marketing Account Managers and serve as the primary lead to develop strategic and execute short- and long-term multi-channel campaigns that drive leads.
- Responsible for end-to-end execution of lead generation, cross-sell, and retargeting campaigns.
- Own and manage the Internet Listing Service (ILS) partnerships and PPC, SEO & GEO strategy for the full portfolio, and other ad services vendor partnerships.
- Curate performance reports and analyze property data to support strategic recommendations to maintain the portfolio health and success.
- Own and lead data accuracy and development of the Marketing Performance BI dashboard as well as oversight of Google Analytics.
- Understand the prospect journey and partner with UX, CX and Digital Integrations teams to ensure an optimal experience that generates conversions.
- Hybrid role may office at the following Bell Partners Regional Office locations: Charlotte, NC; Raleigh, NC; Dallas, TX; Alexandria, VA; Atlanta, GA; Denver, CO.
Requirements
- Bachelor’s degree in Marketing or a related field
- Minimum of 5 years experience working in digital marketing in a related role responsible for campaign management, lead and demand gen marketing
- Experience in multifamily real estate is highly preferred.
- Demonstrated ability managing national vendor contracts and partnerships including experience managing ad agency partners.
- Proven development of nationwide and regional lead gen strategies.
- Background working in a data-driven role(s) and having a data-driven mindset
- Deep knowledge of digital marketing channels, including SEM, SEO, paid social, email marketing, content marketing and geofencing.
- GEO a plus.
- Proven experience developing and executing e-commerce strategies that enhance customer acquisition and conversion rates.
- Experience with setup & management of automated email drip campaigns, including optimizing campaign performance.
- Advanced proficiency in data analytics, with the ability to derive actionable insights from performance metrics and optimize marketing strategies.
- Understands the importance of tracking and data integrity and has demonstrated experience establishing optimal tracking strategies.
- Advanced knowledge of Google Analytics preferred.
- Ability to partner effectively within a team and organization, working well cross functionally forming strong relationships with key stakeholders.
- Can demonstrate a positive attitude and eagerness to tackle the job and has a collaborative approach to working with others.
- Strong prioritization skills and strategic decision making to determine the highest impact near-term and long-term marketing opportunities.
- Excellent organizational skills to manage and organize multiple high priority campaigns and projects.
- Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization.
- Excellent verbal and written communication skills, with the ability to influence and present to senior leadership and cross-functional teams.
