Bell Partners Inc

Manager

• Recruit, train, supervise, and evaluate a team of Community Managers
• Ensure all staff members provide the highest level of service to residents
• Meet budgeted income, expense, and leasing goals for each community
• Collaborate with owner/investment partners to maintain and improve asset value
• Review the monthly financial operations of each Community Manager
• Evaluate conditions to determine unit prices align with market and budget goals
• Shop competitors in person every quarter with the Community Manager
• Assist Community Managers in developing and reviewing annual marketing plans

Regional Manager

Marketing

• Own the marketing strategy and performance for an assigned portfolio of communities, ensuring alignment with business goals and ownership objectives.
• Serve as the primary marketing contact for internal and external stakeholders.
• Lead quarterly and ad hoc client updates, delivering clear performance insights, data-driven recommendations, and marketing roadmaps.
• Provide proactive recommendations on pricing strategy, creative needs, and digital mix to maximize lead generation and conversion.
• Build and maintain strong relationships with both internal and external partners, acting as a trusted advisor.
• Monitor and analyze key performance indicators (KPIs) across your portfolio.

Marketing Manager

Digital Marketing

• Develop and implement a multi-channel performance marketing strategy that aligns with Bell’s business goals, occupancy needs, and marketing priorities.
• Partner with the Community Marketing (Account Management) team to determine property-level marketing strategy, budget allocation, and performance optimization.
• Lead omnichannel campaign planning across search, social, display, CTV, programmatic, retargeting, SEO, and future channels.
• Use data-driven insights to continually refine strategy, improve ROI, and drive measurable results across the portfolio.
• Define Bell’s performance marketing KPIs and build a clear reporting structure that enables transparency and decision-making across the organization.
• Create dashboards, reporting frameworks, and analysis routines for portfolio performance, channel efficiency, and lead quality.
• Support the Community Marketing team by developing QPR-ready insights and reporting for client updates and ownership conversations.
• Develop attribution and forecasting models that inform media mix, investment strategy, and occupancy planning.
• Own and manage integrations across websites, CRMs, voice/telephony, AI tools, call analytics, and attribution platforms.
• Evaluate and adopt new technologies to improve targeting, automation, personalization, and measurement.
• Oversee SEO and SEM strategies to ensure ongoing improvements in visibility, ranking, and conversion.
• Guide improvements to landing pages, website performance, and user journeys to increase conversion rates.
• Own all performance marketing vendor relationships including contract negotiation, renewals, pricing, and SOW development.
• Ensure all vendors deliver against KPIs, SLAs, and Bell’s performance expectations.
• Work with the innovation team to evaluate new partners, tools, and platforms that strengthen Bell’s marketing capabilities.
• Lead RFPs and vendor assessments with cross-functional partners and Procurement.
• Lead, mentor, and develop the performance marketing team, ensuring clarity of roles, strong execution, and continuous skill development.
• Work closely with vendor partners and Brand to ensure campaigns are visually compelling, compliant, and aligned to Bell’s brand.
• Collaborate with Operations and Asset Management to connect marketing performance with business outcomes across the portfolio.
• Support business development, new initiatives, and enterprise-wide digital innovation efforts as needed.
• Oversee campaign execution from planning to optimization, ensuring all channels deliver high-quality leads at efficient costs.
• Diagnose performance issues and proactively implement improvements in digital mix, targeting, bidding, and creative.
• Ensure all campaigns launch on time, on budget, and at optimal quality.
• Monitor competitor trends, platform changes, and industry benchmarks to keep Bell ahead of the curve.

Regional Manager

Marketing Manager

Director, Performance and Digital Marketing