Marketing Manager, Website Performance and Organic Growth
Unit21
Performance Marketing Manager
°Nomad Health
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $84,500 - $109,000 per year
Job Level
Mid-LevelSenior
About the role
- Execute on day-to-day paid initiatives, including news and trends research, keyword research, competitor analysis, budget management, development of ad creative briefs, negative keyword management, A/B testing, etc.
- Manage campaign budgets/pacing and optimize for cost-per-lead (CPL) and customer acquisition cost (CAC).
- In partnership with the BI team, leverage conversion tracking, first-party data, and analytics tools to improve efficiency.
- Track, analyze, and report on funnel metrics: impressions, CTRs, conversions, CPL, CAC, and ROI, etc.
- Deliver on revenue and marketing efficiency targets by constructing and optimizing a robust online advertising portfolio.
- Play a key role in evolving our paid media KPIs / OKRs, analytical systems, and business processes as we continue to scale.
- Develop rigorous experimentation frameworks that result in significant learnings, ultimately increasing revenue and efficiency.
- Partner with content/design teams to develop high-converting landing pages.
- Project manage content distribution to the Nomad website and sponsored content coordination on partner websites.
- Partner with Nomad product, engineering and operations teams to ensure that newly acquired clinicians are high quality and remain engaged with us once onboarded.
- Uncover new opportunities to acquire customers efficiently and eager to test new paid advertising channels.
- Deliver weekly updates and strategic recommendations to the VP, Marketing.
Requirements
- 4+ years hands-on experience managing paid acquisition campaigns through Google, Bing, Facebook and LinkedIn.
- Basic knowledge of on-page SEO, technical SEO and search engine ranking factors.
- Familiarity with relevant tools (e.g. ahrefs, Screaming Frog, Google Suite of Products, Unbounce, etc.)
- Familiarity with Hygraph, job boards, Segment, Amplitude, Jira, Looker - a plus but not mandatory.
- Deep understanding of web analytics tools (e.g. Google Analytics, Google Ads, GSC and Webmaster Tools)
- Experience with project management tools such as Asana, Trello or Monday.
- Robust analytical, organizational, and project management skills.
- Strong cross-functional collaboration skills with a willingness to continue to grow that skillset.
