°Nomad Health

Performance Marketing

• Execute on day-to-day paid initiatives, including news and trends research, keyword research, competitor analysis, budget management, development of ad creative briefs, negative keyword management, A/B testing, etc.
• Manage campaign budgets/pacing and optimize for cost-per-lead (CPL) and customer acquisition cost (CAC).
• In partnership with the BI team, leverage conversion tracking, first-party data, and analytics tools to improve efficiency.
• Track, analyze, and report on funnel metrics: impressions, CTRs, conversions, CPL, CAC, and ROI, etc.
• Deliver on revenue and marketing efficiency targets by constructing and optimizing a robust online advertising portfolio.
• Play a key role in evolving our paid media KPIs / OKRs, analytical systems, and business processes as we continue to scale.
• Develop rigorous experimentation frameworks that result in significant learnings, ultimately increasing revenue and efficiency.
• Partner with content/design teams to develop high-converting landing pages.
• Project manage content distribution to the Nomad website and sponsored content coordination on partner websites.
• Partner with Nomad product, engineering and operations teams to ensure that newly acquired clinicians are high quality and remain engaged with us once onboarded.
• Uncover new opportunities to acquire customers efficiently and eager to test new paid advertising channels.
• Deliver weekly updates and strategic recommendations to the VP, Marketing.

Performance Marketing Manager