Senior Product Manager, Integrations
Human Interest
React
Digital Product Marketing Manager
UWorld
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
SeniorLead
Tech Stack
React
About the role
- Lead product marketing and digital marketing strategy for one or more verticals
- Focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers
- Oversee the production of effective email and digital marketing campaigns
- Oversee SEO and SEM strategy for assigned verticals
- Manage the strategy of social media content creation
- Manage the forum marketing strategy
- Create and regularly measure and report on marketing metrics
- Own assigned pieces of the UWorld marketing plan
- Recommend and edit necessary collateral to support product offerings
- Enforce UWorld brand standards
- Define an annual product marketing strategy
- Serve as the embedded product marketing specialist for assigned verticals
- Define and refine product differentiators and market positioning
- Perform comprehensive, detailed market research on target market(s), including competitive analysis
- Define buyer personas, target markets, and how buyers consume their media and make decisions
- Outline buying cycles
- Recommend product pricing
- Report on industry trends and recommend actions to position UWorld ahead of competition
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field required
- Master’s degree preferred
- 7 years of experience in a similar role leading digital marketing strategy
- Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
- Experience with SEO and SEM best practices
- Strong experience with social media marketing and content creation preferred
- Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred
- Demonstrable digital marketing experience, especially email, SEO, and SEM
- Exceptional market research and reporting skills
- Ability to define and report metrics of success
- Superior organizational and self-motivation skills
- Familiarity with marketing automation tools and platforms
- Excellent written, verbal, and interpersonal skills
- Ability to work well within a team environment with competing priorities
- Ability to react constructively to direct feedback and constructive criticism
