Senior Financial Planning and Analysis Manager
Princess Polly
BigQuerySQL
Senior Manager, Marketing Analytics
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
full-time
Posted on:
Location Type: Office
Location: Philadelphia • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
BigQuerySQL
About the role
- Lead and develop the marketing & digital analytics teams, contributing in strategy/leadership as well as hands-on analysis
- Drive strategy and analytics across growth marketing, brand marketing, CRM, web merchandising, and UX
- Report on campaign & channel performance, providing recommendations for spend allocation
- Design & analyze tests to optimize Nuuly’s marketing budget, promotional strategy, and CRM campaigns
- Work with data science and marketing to build, improve, and apply customer lifetime value and marketing incrementality models
- Use testing and statistical analysis to measure performance
- Query and interrogate data via Google BigQuery (SQL) and Google Analytics (GA4)
- Conduct quality assurance of others’ SQL scripts and analyses
- Analyze site/app performance metrics to determine factors leading to subscriber acquisition & retention
- Inform Google Analytics tagging requirements
- Serve as a liaison between technical and non-technical stakeholders, translating data into insights
- Partner with stakeholders to understand intent behind questions and inform strategy
Requirements
- 6+ years of marketing analytics experience
- Substantial hands-on experience working with data in different platforms (Meta, Google Ads Manager, TikTok, Pinterest, etc.) to make decisions
- Strong preference for experience in subscription or e-commerce marketing
- Preference for experience in a high-growth environment
- 2+ years of experience managing people and/or projects
- Strong technical & statistical skills
- Substantial experience with A/B testing and statistical concepts
- Expert-level experience with SQL to query, manipulate, and analyze data
- Demonstrated strong ability to QA & interrogate queries to resolve bugs
- Significant experience working with technical & non-technical stakeholders
- Excellent communication and presentation skills, including to an executive-level audience
- Bachelor’s degree in quantitative discipline or equivalent work experience
Benefits
- medical
- dental
- vision
- PTO
- generous employee discounts
- retirement savings
- comprehensive Perks & Benefits (availability and eligibility may be subject to location and employment status)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing analyticsdata analysisA/B testingstatistical analysisSQLcustomer lifetime value modelingmarketing incrementality modelingdata quality assurancecampaign performance reportingweb merchandising
Soft skills
leadershipcommunicationpresentation skillsstakeholder managementstrategic thinkingcollaborationproblem-solvinganalytical thinkingtranslating data into insightsproject management
