Digital Growth and Performance Marketing Manager
dLocal
SQLTableau
Senior Manager, Marketing Analytics and AI Enablement
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
full-time
Posted on:
Origin: • 🇺🇸 United States • Pennsylvania
Visit company websiteJob Level
Senior
Tech Stack
CloudSQLTableau
About the role
- Lead and grow a high-performing marketing analytics team focused on cross-channel digital marketing performance and long-term KPIs (LTV, MMM, CPA)
- Oversee implementation of scalable data systems and analytics infrastructure in partnership with Data Engineering, Data Science, and Product teams
- Define and execute roadmap for AI-enhanced analytics and autonomous agents for insight generation, dashboard interaction, and stakeholder Q&A
- Champion a culture of data literacy and self-service through AI-driven interfaces and insights
- Drive creation and evolution of scalable, intuitive dashboards and scorecards in platforms like Ninjacat or equivalent BI tools
- Serve as thought partner to digital marketing leads (Paid Search, Paid Social, Retention, SEO/GEOAEO) to align data solutions with campaign goals
- Own development and standardization of marketing KPIs and consistent reporting frameworks
- Translate raw data into compelling, actionable stories for technical and non-technical audiences, including executive presentations
- Develop and lead a scalable community of practice to accelerate safe and distributed adoption of agentic capabilities
- Champion GenAI and agentic literacy through education, frameworks, and cultural transformation initiatives
- Evaluate and implement new tools and technologies to support agentic delivery models (LLM prompt frameworks, data summarization tools, natural-language interfaces)
- Continuously assess gaps in analytics capabilities, data quality, and process scalability and drive solutions to elevate team impact
Requirements
- 7–10+ years of experience in marketing analytics, BI, or data strategy
- 2–3 years in a people leadership or senior role
- Deep familiarity with digital marketing performance metrics and platforms (e.g., Google Analytics, Facebook Ads, Salesforce Marketing Cloud, SA360)
- Demonstrated experience with BI tools (e.g., Ninjacat, Tableau, Power BI, Looker)
- Proficiency in SQL
- Experience deploying or integrating AI/LLM-powered tools or agents (e.g., prompt engineering, narrative generation, insight summarization)
- Proven track record of delivering insights that influence marketing or business strategy at scale
- Strong collaboration and stakeholder management skills with marketing, data engineering, and executive teams
- Ability to manage multiple priorities and lead teams in a fast-paced, agile environment
- Prior experience in a retail, ecommerce, or omnichannel marketing environment
- Exposure to advanced analytics techniques such as attribution modeling, MMM, or predictive segmentation
- Passion for automation, innovation, and operational excellence in analytics
