Digital Marketing

• Own end-to-end programmatic display campaign strategy, implementation, and optimization across platforms (including CTV, display, and video).
• Develop and execute audience segmentation strategies to support acquisition, retention, and brand initiatives.
• Collaborate with media agencies and internal teams to ensure campaigns align with business priorities, promotional calendars, and brand moments.
• Monitor and optimize campaigns to achieve key performance indicators (KPIs) including ROAS, traffic growth, and customer acquisition.
• Identify and implement A/B tests across creative, audience, and bidding strategies to improve performance.
• Recommend budget reallocations based on performance trends and business needs.
• Conduct deep-dive analyses to uncover insights on audience behavior, targeting effectiveness, and creative performance.
• Present actionable insights and strategic recommendations to stakeholders across marketing, merchandising, and leadership teams.
• Lead creative briefing and feedback loops based on performance data, brand priorities, and seasonal initiatives.
• Evaluate vendor performance, tools, and processes to ensure alignment with quality standards and business goals.
• Stay informed on industry trends, competitor activity, and emerging technologies to inform future strategy.

Digital Marketing Specialist

Job Level

About the role

Requirements

Director of Digital Strategy

Global Paid Media Strategist – ABM and Demand Generation

Marketing Coordinator

Associate Art Director

Creative Lead, Product & Experience Design