Performance Marketing

• Plan, execute, and optimize paid social, programmatic, and CTV campaigns across key global regions.
• Build and manage media plans, forecasts, and test frameworks aligned to revenue goals.
• Collaborate with content and design teams to produce audience-specific creatives and messaging across paid channels.
• Optimize audience targeting, bidding, and performance across platforms like LinkedIn Ads, DV360, Demandbase, and The Trade Desk.
• Partner with the ABM team to support account-based plays using intent signals (e.g., 6sense, Demandbase).
• Activate retargeting and nurture strategies across paid channels to move high-intent prospects through the funnel.
• Work with sales and regional marketing to align campaigns with buyer behaviour, market trends, and localized messaging.
• Launch full-funnel campaigns that support inbound pipeline and campaign-specific objectives (e.g., content syndication, webinarpromos, report launches).
• Collaborate with marketing automation, content, and SDR teams to align paid efforts with broader demand gen goals.
• Track and report on campaign performance (CTR, CPL, ROAS, pipeline influenced) by region and segment.
• Partner with analytics teams to build dashboards and surface insights that improve targeting and lead quality.
• Conduct A/B testing and iterate creatives and strategies to maximize performance across markets.

Global Paid Media Strategist – ABM and Demand Generation

Paid Social Specialist

Paid Search Associate

Performance Marketing Manager – Mat Leave Cover

Paid Media Manager – Global ABM

Marketing Coordinator, Demand Generation