Caraway Home

Associate Art Director

Caraway Home

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $100,000 - $120,000 per year

Job Level

Lead

About the role

  • Lead art direction for brand campaigns and product launches, including concepting lifestyle and still-life imagery, directing on set, and flagging retouching needs.
  • Support the Art Director & Creative Director to develop visual languages & systems for brand campaigns that augment and ensure alignment with overall brand strategy.
  • Collaborate with cross-functional teams across Marketing, Digital Product, and Retail to identify creative content needs and how we can work to produce it.
  • Develop impactful creative from concept through execution for key assets that include photography, video, 3D renders, motion graphics, and illustrations.
  • Drive brainstorming sessions for campaign concept development, visual storytelling, and innovative creative strategies.
  • Synthesize business needs and initial marketing plans into concise & actionable creative plans that can inform art direction and asset deliverables.
  • Partner with stakeholders across Creative & GTM Ops to define project scope, deliverables, and creative direction.
  • Lead end-to-end production of small-to-medium scale creative shoots—building briefs, sourcing talent, coordinating schedules, and managing post-production to ensure a seamless process from concept to delivery.
  • Serve as a clear, organized point of contact for all shoot-related communication as assigned (1-2+ a month, ranging from on-set/remote shoots, 3D render projects, and/or UGC video), aligning timelines, deliverables, and expectations across internal teams and external partners.
  • Champion best practices for content creation, distribution, maintenance, and repurposing—contributing to a more agile and efficient creative organization.
  • Collaborate with Creative, Marketing, and Growth channel leads to ensure final creative outputs align with platform-specific requirements, including digital (email, social, paid media), print, OOH, and experiential marketing.
  • Maintain effective communication with stakeholders and team members on project status and feedback, working to ensure actionable expectations from all parties are clear.
  • Infuse creative production planning with data-driven insights by collaborating with channel leads to review past creative performance and continuously optimize output.

Requirements

  • 6+ years of experience in brand/graphic design, digital design, or art direction, with a strong portfolio showcasing creative excellence.
  • 4+ years of on-set art direction experience.
  • Strong sensibility for color, typography and design trends.
  • Strategic and analytical mindset, capable of connecting creative output to broader business objectives and audience insights.
  • Exceptional communication and collaboration skills, with the ability to partner effectively across Marketing, Creative, and Growth teams to drive alignment.
  • Proficiency in Adobe Creative Suite, project management tools (e.g., Asana), and creative collaboration platforms (e.g. Figma,, Slack).
  • Demonstrated ability to lead end-to-end creative processes, from concept to production.
  • Photo & video production experience on set with a team of at least 8
  • Experience working with a variety of freelance creatives (photographers, videographers, stylists, retouchers, production agencies, etc.)
  • Exceptional organizational skills and attention to detail, with a strong focus on quality assurance.
  • Strong understanding of brand storytelling and design systems, templates, and creative production frameworks.