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Art Director

• Lead art direction for brand campaigns and product launches, including concepting lifestyle and still-life imagery, directing on set, and flagging retouching needs.
• Support the Art Director & Creative Director to develop visual languages & systems for brand campaigns that augment and ensure alignment with overall brand strategy.
• Collaborate with cross-functional teams across Marketing, Digital Product, and Retail to identify creative content needs and how we can work to produce it.
• Develop impactful creative from concept through execution for key assets that include photography, video, 3D renders, motion graphics, and illustrations.
• Drive brainstorming sessions for campaign concept development, visual storytelling, and innovative creative strategies.
• Synthesize business needs and initial marketing plans into concise & actionable creative plans that can inform art direction and asset deliverables.
• Partner with stakeholders across Creative & GTM Ops to define project scope, deliverables, and creative direction.
• Lead end-to-end production of small-to-medium scale creative shoots—building briefs, sourcing talent, coordinating schedules, and managing post-production to ensure a seamless process from concept to delivery.
• Serve as a clear, organized point of contact for all shoot-related communication as assigned (1-2+ a month, ranging from on-set/remote shoots, 3D render projects, and/or UGC video), aligning timelines, deliverables, and expectations across internal teams and external partners.
• Champion best practices for content creation, distribution, maintenance, and repurposing—contributing to a more agile and efficient creative organization.
• Collaborate with Creative, Marketing, and Growth channel leads to ensure final creative outputs align with platform-specific requirements, including digital (email, social, paid media), print, OOH, and experiential marketing.
• Maintain effective communication with stakeholders and team members on project status and feedback, working to ensure actionable expectations from all parties are clear.
• Infuse creative production planning with data-driven insights by collaborating with channel leads to review past creative performance and continuously optimize output.

Associate Art Director

Manager

• Lead expansion of kitchen and homeware lines, liaise between Asia factories and NYC headquarters
• Manage and enact improvements to existing product lines and develop new product line initiatives
• Establish new factory relationships and source new suppliers to execute design vision
• Manage current Asia team of 2 and expand team resources and capabilities
• Bring new concepts to life with innovative techniques, materials, focusing on quality, cost, and aesthetics
• Establish deep understanding of product technical details, design, and requirements and coordinate communication between stakeholders and factory partners
• Ensure full project details are established, clear, and communicated to external stakeholders, including CAD, design, quality and testing requirements
• Work with internal Caraway team to establish/adapt standards
• Prioritize between Asia and USA PD team based on production timeline, critical issues, and supplier needs
• Provide daily communication on key issues, blockers, and missing details to keep projects moving
• Communicate with factory management directly when necessary
• Understand basics of costing and labor costs across Asia and coordinate pricing updates with suppliers
• Drive Caraway MSA completion with factory partners and lead payment terms discussion during RFQ
• Follow complex technical problems, provide guidance for team members and factory partners
• Work closely with US team to ensure specifications fully detailed prior to supplier engagement
• Identify cost savings without compromising aesthetics or quality
• Establish weekly priorities with local team, support growth and professional development of direct reports
• Set quarterly team metrics and goals outside project-based work
• Step into supplier discussions as the 'voice of Caraway' ensuring compliance with Caraway quality standards

Associate Art Director

Senior Manager, Product Development