Caraway Home

Social Media Manager

• Execute social media publishing based on a pre-defined content calendar provided by the Caraway team
• Utilize Nectar to schedule and publish content across social platforms (Instagram, TikTok, YouTube, Pinterest, etc.)
• Repurpose existing content for secondary channels (e.g., Pinterest), ensuring platform-specific formatting and optimization
• Ensure accuracy, timing, and quality control of all scheduled content
• Upload and organize social assets across platforms, including short-form video distribution
• Produce weekly and monthly social performance reports using Nectar and existing templates
• Track and compile key metrics including reach, engagement, follower growth, and content performance
• Monitor social platforms for relevant trends, conversations, and cultural moments

Social Media Contractor

Director

• Own lifecycle as a business function, with direct accountability to LTV, contribution margin, repeat purchase velocity, and cohort performance
• Define and operationalize lifecycle KPIs, ensuring they are consistently measured, reported, and tied to financial outcomes (not attributed revenue)
• Build a long-term lifecycle strategy that identifies structural growth levers across the customer journey, including onboarding, repeat behavior, cross-category expansion, and reactivation
• Lead the development of lifecycle architecture, including segmentation strategy, automation systems, personalization frameworks, and channel orchestration across Email, SMS, Direct Mail, and emerging channels
• Design and implement pricing and incentive governance across lifecycle to balance growth and margin, including testing frameworks for offer strategy, discounting, and payback
• Partner with Finance and Data to establish clear incrementality measurement, cohort analysis, and forecasting models tied to lifecycle performance
• Drive cross-functional initiatives that improve lifecycle outcomes at a systems level (e.g., welcome offer strategy, product merchandising alignment, PDP/onsite conversion improvements, post-purchase experience)
• Translate complex data into clear strategic direction, identifying root causes of performance issues and defining actions that unlock scale
• Establish a disciplined experimentation framework focused on high-impact lifecycle changes, not incremental campaign testing
• Own lifecycle forecasting and planning, ensuring retention is a core input into company revenue and profitability targets
• Build and lead a high-performing lifecycle team, setting a high bar for strategic thinking, ownership, and accountability
• Define how lifecycle integrates with acquisition, ensuring full-funnel alignment and maximizing total customer value

Social Media Contractor

Director of Lifecycle