Senior Growth Manager, Paid Search

Caraway Home

Senior Growth Manager optimizing paid search strategies for Caraway Home’s growth trajectory. Leading digital presence through campaign performance and strategic decisions.

Posted 7/21/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $120,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid search campaigns across platforms like Google Ads and YouTube, with a strong focus on data analysis and performance metrics to drive growth and profitability. Proficient in product feed management and collaboration with cross-functional teams to enhance campaign effectiveness.

Highest-signal resume keywords

Paid Search ManagementGoogle Ads ExpertiseData Analysis SkillsProduct Feed ManagementCampaign Optimization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid SearchMedia BuyingBidding StrategiesCampaign TraffickingA/B TestingData TrackingGoogle ShoppingYouTube AdvertisingEcommerce StrategyPerformance Metrics

Soft Skills

Analytical ThinkingCollaborationCommunication

Tools & Technologies

Google AdsGoogle Shopping/Merchant CenterYouTubeOmniLookerGA4Northbeam

Industry Keywords

DTC BrandsROASCPAIROASCACDemandGen

About the role

Key responsibilities & impact

Own end-to-end strategy, execution and optimization of paid search channels (Google, YouTube, etc), ensuring seamless execution from start to finish, with a focus on driving performance and achieving growth targets
Manage media buying, bidding strategies, budget allocation and pacing to hit ROAS, CPA and revenue goals
Oversee all aspects of campaign and ad trafficking, including quality control, launch, reporting, and comprehensive analysis
Operate as the in-house resource for paid search execution; manage campaign set-up, tracking, A/B tests, and reporting
Own the management of product feeds for both paid search and social needs, ensuring high-quality imagery and best practices for titles/images
Ensure the proper functioning and accuracy of the pixel for precise data tracking and analysis
Thorough understanding of campaign data, going beyond surface-level analysis to uncover specific insights, trends, and new opportunities for optimization and to drive more strategic decisions and improvements
Spearhead the testing of new strategies to stay ahead of industry trends and maximize ROI
Collaborate with the growth team to plan and execute Haus tests
Develop and implement advanced reporting frameworks to track campaign performance, providing actionable recommendations for improvement
Leverage a data-driven approach to analyze key performance drivers, optimizing channel ROI and overall campaign effectiveness
Own daily monitoring of performance, pacing, and budgets to deliver iROAS, CAC, and new customer goals
Regularly report on paid search performance to key collaborators; translate complex data into actionable insights for future campaigns
Collaborate with internal teams such as Creative, Brand, and Retention to optimize campaign performance through targeting, creative direction, and optimization strategies (specifically when it comes to DemandGen)

Requirements

What you’ll need

5-7 years of experience in paid search and/or paid social or ecommerce or DTC brands
Proven track record of scaling paid media profitability
Hands-on experience managing Google Ads, Google Shopping/Merchant Center, and YouTube
Strong analytical skills with the ability to synthesize data into actionable insights
Experience working with larger budgets and complex account structures
Comfortable operating in a test-and-learn approach in a fast-paced environment
Familiarity with data tools like Omni, Looker, GA4, Northbeam or similar
Strong understanding of product feed management and shopping campaign optimization
Experience with Amazon is a plus

Benefits

Comp & perks

Equity : We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it.
401k : A 3% company match to help you plan for for your future
Benefits : Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
Parental Leave : Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
A Setup that works for you : From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked!
Elevate your Workspace : Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
Fully Remote : Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most.
Coworking Reimbursement : Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office.
Events + Swag : Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
Leveling Up with Caraway : In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to full-time employees to support their professional development aspirations!
#AwayFromCaraway : We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days.
Wellness Reimbursement : Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them.
Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too!
Home Upgrade(s) : Complimentary product as a new hire + continuous to expand your Caraway Home collection.