Digital Marketing Coordinator

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

full-time

Posted on: 10/17/2025

Location Type: Office

Location: Philadelphia • Pennsylvania • 🇺🇸 United States

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Junior

Cloud

About the role

Support the end-to-end execution of SMS campaigns, including creative briefs, QA, deployment, and reporting.
Lead the implementation of segmentation and personalization strategies to enhance engagement.
Design and analyze A/B tests to optimize campaign performance and retention.
Track and report on key metrics (CTR, conversion, revenue attribution, and file health) to identify trends.
Prepare and deliver weekly, monthly, and quarterly performance reports with actionable insights.
Collaborate with Brand Marketing, Merchandising, and MarTech teams to align campaigns with brand priorities.
Stay informed on email/SMS best practices and emerging personalization tactics.
Perform QA testing to ensure flawless rendering across devices and email clients.

1+ years of hands-on digital marketing experience; retail experience preferred.
Familiarity with Attentive or similar SMS platform; knowledge of Google Analytics and Salesforce Marketing Cloud is a plus.
Highly organized, detail-oriented, and collaborative, with a proactive approach to problem-solving and a passion for improving customer experience.
Demonstrates a commitment to learning and continuous improvement

Benefits

Tip: use these terms in your resume and cover letter to boost ATS matches.

digital marketingA/B testingcampaign performance analysissegmentation strategiespersonalization strategiesQA testingmetric trackingreporting

highly organizeddetail-orientedcollaborativeproactive problem-solvingcommitment to learningcontinuous improvement