Paid Social Digital Marketing Specialist
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
Director, Digital Marketing
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
full-time
Posted on:
Location Type: Office
Location: Philadelphia • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Establish new internal team that sits across Paid and Organic Search, Marketing Feeds, and Generative AI Engine Marketing and Optimization
- Develop new Brand relationships and ways of working; align on goals, priorities, budgets, and targets, roles and responsibilities, and communication checkpoints for progress and feedback across all levels and stakeholders
- Review current SLAs established by Programmatic Media and SEO teams and apply/enhance as needed
- Ensure Paid Search campaigns are transitioned flawlessly from agency and highlight milestones and risks along the way
- Consider expansion opportunities for in house capability, perhaps via YouTube/Social search, through bringing on EU brand teams, etc
- Champion efforts and testing around AI Engine discoverability, including on site optimization, enrichment of Feeds, and through Paid opportunities
- Communicate progress on efforts and identify actions for the organization to take to be early adopters in the space
- Stay very up to date on the changing space with AI and Shopping, including new Customer trends, new platforms launched, and changing capabilities across the variety of platforms that have already popped up
- Establish relationships with key vendors in the total space, including a deepened relationship with Google
- Develop testing and reporting with teams to lean into Paid and Organic synergies and identify efficiencies or new Demand drivers
- Support Organic team growth across channels and through potential to build out the team
- Lead FDX relationship and enhance our approach to Marketing Feeds, through incremental testing and learning, more customizations, and feeds enrichment or incremental automation
- Engage readily in Marketing measurement discussions and become a super user of our new MTA (and somewhat MMM) solutions
- Report out team and brand KPIs very regularly, to illustrate to Brand and Tech leadership success measures and progress against stated goals
Requirements
- 10-12 years experience in Search Engine Marketing or related fields
- Excellent understanding of the Digital Marketing space, with special focus and deep experience in Paid and Organic Search and Marketing Feeds
- Experience with Google Search, YouTube Search, Social Search, and related tools such as SA360, PMAX, Google Analytics, BrightEdge, and SEMRush
- Strong ability to synthesize data and communicate insights clearly to both technical and non-technical stakeholders
- Excellent presentation and writing skills, with incredible attention to detail
- Hugely proactive and entrepreneurial approach to work and collaboration
- Bachelor’s degree in Marketing, Communications, or related fields, or equivalent work experience.
Benefits
- medical, dental, vision
- PTO
- generous employee discounts
- retirement savings and much more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Search Engine MarketingPaid SearchOrganic SearchMarketing FeedsData synthesisMarketing measurementIncremental testingAutomationReportingKPI analysis
Soft skills
CommunicationPresentationWritingAttention to detailProactiveEntrepreneurialCollaborationStakeholder managementLeadershipOrganizational