Digital Marketing Analyst
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
SQL
Digital Marketing Specialist, Programmatic
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
full-time
Posted on:
Location Type: Office
Location: Philadelphia • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own end-to-end programmatic display campaign strategy, implementation, and optimization across platforms (including CTV, display, and video).
- Develop and execute audience segmentation strategies to support acquisition, retention, and brand initiatives.
- Collaborate with media agencies and internal teams to ensure campaigns align with business priorities, promotional calendars, and brand moments.
- Monitor and optimize campaigns to achieve key performance indicators (KPIs) including ROAS, traffic growth, and customer acquisition.
- Identify and implement A/B tests across creative, audience, and bidding strategies to improve performance.
- Recommend budget reallocations based on performance trends and business needs.
- Conduct deep-dive analyses to uncover insights on audience behavior, targeting effectiveness, and creative performance.
- Present actionable insights and strategic recommendations to stakeholders across marketing, merchandising, and leadership teams.
- Lead creative briefing and feedback loops based on performance data, brand priorities, and seasonal initiatives.
- Evaluate vendor performance, tools, and processes to ensure alignment with quality standards and business goals.
- Stay informed on industry trends, competitor activity, and emerging technologies to inform future strategy.
Requirements
- 3-4 years of experience executing or developing paid display marketing strategies and tactics (display, online video, connected TV, etc.) – retail experience is a plus.
- Proven ability to translate data into actionable insights and strategic recommendations.
- Data, technical focused person with web analytics experience.
- Proficient in excel.
- Experience in programmatic advertising and DSPs a plus.
- Excellent communication and project management skills.
Benefits
- URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
programmatic advertisingdisplay marketingaudience segmentationA/B testingweb analyticsdata analysisperformance optimizationbudget managementkey performance indicators (KPIs)DSPs
Soft skills
communicationproject managementcollaborationstrategic thinkinganalytical thinkingleadershippresentation skillsinsight generationcreative briefingvendor evaluation