Digital Marketing Specialist, Programmatic
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
Digital Marketing Analyst
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
full-time
Posted on:
Location Type: Office
Location: Philadelphia • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
SQL
About the role
- Analyze digital performance across domestic and international regions, identifying marketing, product, and category opportunities to drive growth in key markets such as the UK, France, Netherlands, and Denmark
- Measure channel effectiveness across social media, paid and organic search, affiliate and influencer partners, programmatic display, print media/PR, brand collaborations, outbound messaging (email, app push, SMS), and emerging platforms
- Highlight emerging macro fashion trends and connect insights back to opportunities for marketing, merchandising, buying, and creative partners
- Develop and maintain reporting, dashboards, and KPIs to track marketing performance globally. Analyze product and category-level performance (e.g. Denim, Activewear, Dresses) and proactively identify opportunities
- Translate quantitative findings into clear, actionable recommendations and communicate results to cross-functional stakeholders
- Contribute to an environment of fact-based, data-driven decision making within the Free People and FP Movement brands, helping to quantify the impact of brand awareness-building initiatives as well as identify emerging market trends to guide strategic decisions
Requirements
- Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field
- At minimum two (2) years of experience in a marketing analytics, ecommerce, retail, or agency environment
- Strong aptitude for reading and understanding quantitative data, with an interest in fashion and consumer trends
- Experience with SQL is preferred, but openness to learning is equally valued
- Advanced Microsoft Excel skills
- Exceptional attention to detail and ability to juggle multiple priorities at once
- Excellent communication skills, with the ability to present data-driven insights to creative and business teams
- Collaborative and self-motivated, with the ability to work both independently and as part of a team
- Ability to thrive in a fast-paced, results-oriented organization
Benefits
- URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing analyticsecommercedata analysisSQLMicrosoft ExcelreportingdashboardsKPI trackingquantitative data analysisfashion trend analysis
Soft skills
attention to detailcommunication skillscollaborationself-motivationability to juggle multiple prioritiesdata-driven decision makingpresentation skillsindependenceteamworkresults-oriented
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in StatisticsBachelor’s degree in Data Science