Digital Marketing Associate
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
Paid Social Digital Marketing Specialist
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
full-time
Posted on:
Location Type: Office
Location: Philadelphia • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own upper and mid funnel paid social campaign strategy, implementation, and optimization across platforms (including Meta, Pinterest) for consideration and awareness objectives.
- Develop and execute strategies to support acquisition, retention, and brand initiatives.
- Monitor and optimize campaigns to achieve key performance indicators (KPIs) including traffic growth, impression volume, and customer acquisition.
- Create a test and learn strategy for in-house and influencer creative across product, division, and category levels.
- Partner with creative and influencer teams to brief creative needs based on business goals and platform best practices.
- Develop and implement testing frameworks for creative, audience, and bidding strategies, translating results into actionable learnings.
- Recommend budget reallocations based on performance trends and business needs.
- Present actionable insights and strategic recommendations to stakeholders across marketing, merchandising, and leadership teams.
- Stay informed on industry trends, competitor activity, and emerging technologies to inform future strategy.
- Collaborate with internal teams to ensure campaigns align with business priorities, promotional calendars, and brand moments.
- Manage, mentor, and support a Paid Social Coordinator in execution, testing, and reporting.
Requirements
- 3-4 years of experience executing or developing paid social marketing strategies and tactics – retail experience is a plus.
- Deep understanding of audience creation and paid social platform algorithms.
- Experience working with creative teams and understanding of creative best practices by social platform.
- Experience running partnership ads and creator content at a paid capacity.
- Proven ability to translate data into actionable insights and strategic recommendations.
- Must have budget management experience
- Experience analyzing channel results and laddering channel insights up to business goals.
- Proficient in analytics and reporting tools with advanced Excel skills.
- Experience across Meta, Pinterest, TikTok, and other paid social platforms.
- Experience working with Feedonomics or similar product feed management systems.
- Strong communicator with exceptional attention to detail, organization, and follow-through.
Benefits
- medical
- dental
- vision
- PTO
- generous employee discounts
- retirement savings
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid social marketingaudience creationcampaign optimizationdata analysisbudget managementKPI monitoringtesting frameworkscreative strategyinfluencer marketingperformance trends
Soft skills
communicationattention to detailorganizationleadershipcollaborationstrategic thinkingmentoringpresentation skillsproblem-solvingadaptability