Upstart

Product Marketing Manager, Growth

Upstart

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $130,800 - $181,100 per year

Job Level

Mid-LevelSenior

About the role

  • Lead product marketing for a new product focused on replacing high-cost payday and cash advance loans; drive growth strategy, go-to-market execution, and customer adoption from ground up.
  • Partner with cross-functional leads to execute company-wide growth initiatives that reimagine packaging and distribution of products.
  • Develop and lead bold, omnichannel growth programs for Personal Loans, including geo-targeted and segment-specific initiatives.
  • Own and scale competitive intelligence—synthesizing insights into recommendations that shape positioning, product direction, and growth strategy.
  • Identify and prioritize high-leverage growth opportunities through deep analysis of customer behavior, product performance, and competitive moves.
  • Influence roadmap decisions by championing the voice of the customer, market trends, and white space opportunities.
  • Design iterative experiments to de-risk big bets and uncover scalable paths to growth.
  • Deliver positioning and GTM strategies for emerging growth opportunities, including new distribution models or bundles.

Requirements

  • 5+ years in product marketing, growth strategy, or a similarly strategic role—preferably in fintech or a high-growth tech environment.
  • Proven ability to drive large, cross-functional projects forward in ambiguous, high-stakes environments.
  • Exceptional communication and influence skills across all levels of an organization.
  • Experience distilling complex competitive landscapes into clear, actionable strategies.
  • A strong understanding of full-funnel marketing—across paid, lifecycle, and owned—and how to orchestrate them for business outcomes.
  • A bias for action, high agency, and the ability to push things over the line.