Salary
💰 $130,800 - $181,100 per year
About the role
- Lead product marketing for a new product focused on replacing high-cost payday and cash advance loans; drive growth strategy, go-to-market execution, and customer adoption from ground up.
- Partner with cross-functional leads to execute company-wide growth initiatives that reimagine packaging and distribution of products.
- Develop and lead bold, omnichannel growth programs for Personal Loans, including geo-targeted and segment-specific initiatives.
- Own and scale competitive intelligence—synthesizing insights into recommendations that shape positioning, product direction, and growth strategy.
- Identify and prioritize high-leverage growth opportunities through deep analysis of customer behavior, product performance, and competitive moves.
- Influence roadmap decisions by championing the voice of the customer, market trends, and white space opportunities.
- Design iterative experiments to de-risk big bets and uncover scalable paths to growth.
- Deliver positioning and GTM strategies for emerging growth opportunities, including new distribution models or bundles.
Requirements
- 5+ years in product marketing, growth strategy, or a similarly strategic role—preferably in fintech or a high-growth tech environment.
- Proven ability to drive large, cross-functional projects forward in ambiguous, high-stakes environments.
- Exceptional communication and influence skills across all levels of an organization.
- Experience distilling complex competitive landscapes into clear, actionable strategies.
- A strong understanding of full-funnel marketing—across paid, lifecycle, and owned—and how to orchestrate them for business outcomes.
- A bias for action, high agency, and the ability to push things over the line.