Uphold

B2B Marketing - Enterprise Lead Generation

Uphold

full-time

Posted on:

Location: New York • 🇺🇸 United States

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Job Level

Senior

Tech Stack

Web3

About the role

  • Develop and implement a comprehensive, measurable B2B marketing plan aligned with overall business goals and objectives.\n
  • Drive lead generation and account retention efforts through various marketing channels, including digital marketing, content marketing, email marketing, events, and account-based marketing (ABM) strategies.\n
  • Develop and implement campaigns that generate quality leads and contribute to revenue growth.\n
  • Leverage various channels such as blogs, whitepapers, webinars, and industry events to position the company as a trusted advisor.\n
  • Track, analyze, and report on the performance of marketing campaigns and initiatives.\n
  • Use marketing analytics tools to measure key metrics, identify trends, and make data-driven decisions.\n
  • Provide regular reports and insights to senior management to demonstrate the effectiveness and ROI of marketing activities.\n
  • Define and strengthen the company\'s B2B brand identity.

Requirements

  • Bachelor's degree in marketing, business, or a related field. A master's degree is preferred.\n
  • 5+ years in business marketing\n
  • Proven experience in B2B marketing\n
  • Demonstrated success in developing and implementing measurable B2B marketing strategies that drive revenue growth.\n
  • Excellent analytical thinking and problem-solving abilities.\n
  • Exceptional communication and presentation skills\n
  • In-depth knowledge of marketing trends, best practices, and emerging technologies\n
  • Proficiency in marketing analytics and data-driven decision-making.\n
  • Strong project management and organizational skills.\n
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.\n
  • Collaborative mindset and the ability to work effectively with cross-functional teams.\n
  • Position requires travel to other offices and events as needed and generally will not be more than 25% travel.