Generate sales qualified leads: leveraging various channels, including Wex customer base, marketing qualified leads and/or outbound prospecting
Research and identify: Target ideal customer profiles and research key decision-makers within those organizations
Qualify prospects: Engage with prospects to understand their needs, challenges, and buying process. Determine if they are a good fit for our products/services.
Schedule meetings: Book qualified meetings and product demonstrations for sales reps
CRM management: Maintain accurate records of prospect interactions and lead qualification status in our CRM system
Collaboration: Work closely with sales & marketing to ensure a smooth transition of qualified leads and/or opportunities
Stay informed: Keep abreast of industry trends, competitor activities, and our evolving product offerings
Conduct initial qualification calls and gather relevant information about prospects' needs and pain points
Prospect campaigning: creative, strategic campaign alignment with marketing resources to ensure we are getting the right message out to the market.
Achieve or exceed monthly lead generation, activity, lead to opportunity conversion quotas, and opportunity progression quotas
Generate productive opportunities which successfully advance through our sales pipelines
Requirements
Proven experience in a lead generation or sales role, preferably in a B2B environment
Bachelor's degree in business, marketing, or a related field is preferred.
Excellent communication skills: Strong verbal and written communication abilities are crucial for effective outreach and engagement.
Interpersonal skills: Build rapport quickly and establish trust with potential customers.
Resilience and persistence: Maintain a positive attitude and overcome objections in a fast-paced sales environment.
Time management and organization: Effectively manage your time and prioritize tasks to meet deadlines and achieve goals.
Technology proficiency: Comfortable using CRM software (e.g., Salesforce), sales engagement tools, and online research platforms.
Coachability: Be open to feedback and eager to learn new skills and techniques.
Benefits
Comprehensive and market competitive benefits
Support for personal and professional well-being
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lead generationsales qualificationprospect researchcustomer profilingsales pipeline managementcampaign alignmentB2B sales
Soft skills
communication skillsinterpersonal skillsresiliencepersistencetime managementorganizationcoachability
Certifications
Bachelor's degree in businessBachelor's degree in marketing