Universal Music Group

Marketing

• You develop and take the lead in implementing marketing strategies
• You manage your campaigns using data-driven approaches
• Responsible for independent project and budget management as well as for the development, execution and monitoring of marketing, PR and social media concepts
• Develop cross-channel content marketing strategies for Universal Music’s owned media channels
• You coordinate agencies to implement initiatives and ensure their delivery
• You provide editorial support for campaigns across the relevant channels
• Work in very close collaboration with Promotion Managers, Editorial Streaming Managers, LABSxSTUDIOS and Content & Creation Managers

Junior Marketing Manager – International

Product Manager

• Work closely with the product managers of the internal UMG product ALPHA
• Take ownership of selected product management and product marketing tasks
• Work in product trios alongside product management, design, research and engineering
• Have direct exposure to our users: gather their needs, deliver trainings on how to use ALPHA, and support users in achieving their goals through ALPHA support
• Actively contribute to the development of our product management standards and promote a user-centric mindset across the company
• Help prepare events, workshops, presentations, vlogs, infographics and data flow charts
• Act as a guardian of product quality and take the lead in communicating new releases to our users
• Support the development of our tech network Beats & Bytes — and tell us what else you would like to learn?

Working Student, Digital Product Management

• Du unterstützt das Team bei der Ideenfindung und Umsetzung kreativer digitaler Kampagnen mit Fokus auf die Konzeption von Shortform-Content.
• Du kümmerst Dich um die Erstellung von Social Assets – vom Briefing für Freelancer:innen, über die Qualitätskontrolle bis hin zur Auslieferung.
• Du begleitest gemeinsam mit dem Team die Kommunikation von Releases über passende Social-Media-Kanäle und erstellst Contentpläne.
• Du beobachtest Trends und Neuheiten in den digitalen und sozialen Medien.
• Du unterstützt bei der Planung und Umsetzung von Contentdrehs.
• Du unterstützt uns bei dem Aufbau und der Pflege von Websites und arbeitest dabei mit unseren Content Management Systemen.

Werkstudent:in Digital Concepts – Pop, Indiepop & Dance

• You develop content and social media concepts and strategies for our artists — you have a strong sense for great content, the right channel, and perfect timing
• You plan and execute small and large content shoots for and with our artists
• You extend your concept ideas through digital advertising and CRM measures together with the responsible Marketing Labs departments
• You present campaign evaluations and analyses to product management and Marketing Labs colleagues
• Your work is consistently innovation-driven: you use AI strategically to further develop and rethink campaigns
• You know the latest trends, hypes, and styles and translate them into content initiatives
• You work closely with artists and their management on content planning and distribution, and you support them with hands-on practical know-how
• You act as a proactive interface between the label and Marketing Labs

Senior Manager, Digital Concepts – Pop / Party-Schlager

Manager

• You keep an eye on the streaming market and stay up to date with current trends
• You identify potential for streaming products and develop suitable listening experiences
• You conceptualize and create new streaming products — from the title and musical content to the appropriate brand identity (CI)
• You manage a portfolio of playlists across all relevant streaming platforms (e.g., Spotify, Apple Music, Amazon Music, YouTube Music)
• You monitor all KPIs and optimize your playlists' performance using quantitative and qualitative data and analyses
• You liaise closely with our labels to support their current releases and catalogue as effectively as possible through our playlist portfolio
• You explore new playlist marketing channels, implement campaigns with the team, and independently analyze and optimize them
• You expand our network of playlist curators and place our songs in external playlists

Junior Manager, Music Programming

• Support the product management team and assist with product releases
• Upload content (e.g., video material, tour dates) to the content management system
• Independently create target audience–appropriate advertising and informational copy
• Arrange travel for video shoots, photoshoots and showcases
• Support selected artists as agreed
• Monitor and analyze charts and evaluate campaigns
• Organize prize promotions and notify winners
• Coordinate guest lists before and during concerts
• Correspond with business partners
• Perform a variety of day-to-day tasks
• Communicate with and distribute materials to all promotion areas (TV, radio, online, press, distribution)

Marketing Intern – German Rap/Urban/Rock & Pop

Project Manager

• You will manage communications with artists and artist management regarding artist and release strategies
• You will independently plan, execute and oversee release campaigns — both digital and physical
• You will monitor and coordinate all release-related deadlines and activities; this includes organizing all relevant release data and registering products in the appropriate internal systems
• Administrative tasks such as invoicing and invoice processing, master file organization and delivery, and archiving release masters are also part of your responsibilities
• You will coordinate internal stakeholders including A&R, Digital Commercial Partnerships, Digital Concepts & Creation, CRM, Creator Marketing, PR, Physical Sales, D2C, as well as external partners and service providers
• You will commission creation of artwork, promotional assets, copy and other promotional materials and ensure their ongoing updates
• Your creativity has no limits: from designing an artist’s visual identity in collaboration with artist management, external creatives and internal teams, to organizing and executing video shoots, photo sessions, stylings and artwork design, you will be responsible for the complete product planning and support from master to artwork