United Way of Greater Los Angeles

Communications

• Develop and execute the marketing and communications strategy that advances UWGLA’s five-year revenue goal of $40M
• Serve as chief brand steward, ensuring consistent, mission-aligned messaging
• Serve as strategic communications advisor to the CEO, fundraising leadership, and Executive Team
• Partner with Development leadership and technology consultants on donor data, CRM, and AI infrastructure
• Lead integrated marketing campaigns and donor engagement strategies
• Own marketing strategy and execution for the under-$1,000 donor segment
• Oversee website, email, social media, and digital advertising to grow online giving
• Direct donor and funder communications
• Lead cause marketing and corporate sponsorship activation
• Direct UWGLA’s impact storytelling
• Create a communications cadence and calendar for key constituents
• Manage the marketing and communications department budget
• Establish marketing and communications KPIs and reporting
• Lead and develop an integrated team spanning brand and creative, communications and PR, digital marketing, content, social media, events, and analytics

Vice President, Marketing and Communications

Director

• Develop and execute strategies to grow revenue from major donors contributing $10,000 or more annually.
• Manage a portfolio of major donors and prospects, leading cultivation, solicitation, stewardship, and renewal efforts.
• Secure five- and six-figure gifts that advance UWGLA's strategic priorities and long-term revenue goals.
• Build personalized engagement and solicitation strategies that deepen donor relationships and increase philanthropic investment.
• Lead the growth and management of the Tocqueville Society, UWGLA's leadership giving society for donors contributing $10,000 or more annually.
• Develop and execute strategies to increase Tocqueville membership, retention, engagement, and annual giving.
• Define and evolve Tocqueville member benefits, recognition opportunities, communications, and engagement strategies.
• Create pathways that encourage Tocqueville members to increase their giving, deepen their involvement, and become long-term champions of UWGLA's mission.
• Develop and execute strategies to grow revenue from mid-level Leadership donors contributing between $1,000 and $9,999 annually.
• Create donor upgrade pathways that move workplace, annual, and Leadership Giving donors into higher levels of giving over time.
• Lead donor reactivation efforts focused on lapsed Leadership Giving, Tocqueville, and major gift donors.
• Build and maintain a robust pipeline of qualified Leadership Giving, Tocqueville, and major gift prospects.
• In coordination with department leadership, establish fundraising goals, revenue forecasts, and performance metrics for individual giving programs.
• Analyze donor giving trends, portfolio performance, and engagement data to identify growth opportunities and inform strategy.
• Develop and execute strategies to acquire new individual donors and expand UWGLA's base of philanthropic support.
• Monitor fundraising performance and implement adjustments that strengthen donor retention, increase giving levels, and achieve revenue goals.
• Mentor and coach a diverse team of development professionals to grow skillsets, support individual professional development goals, and inspire team members to both lead and follow.
• Provide direct but respectful constructive feedback in real-time and during formal review periods to elevate team performance, maintain accountability, and reach goals.

Director, Individual Giving

• Develop customized, multi-dimensional engagement strategies for corporate partners that integrate employee giving campaigns, corporate grants, sponsorships, matching gift programs, and volunteer engagement.
• Identify and cultivate new corporate partners aligned with the organization’s mission, programs, and funding priorities.
• Leverage corporate partnerships to connect employees directly to programs and community impact opportunities, strengthening the connection between corporate engagement and mission outcomes.
• Manage corporate sponsorship strategy for signature events and initiatives while aligning corporate partnerships with broader fundraising and program priorities.
• Design and lead high-impact workplace giving campaigns with corporate partners to drive employee participation and revenue growth.
• Advise corporate leaders and employee resource groups on best practices to increase participation rates and average gift size.
• Develop toolkits, messaging frameworks, and engagement moments that inspire employee involvement and advocacy.
• Work with the Partner Engagement team to integrate workplace ambassador and champion programs that drive participation and internal momentum within companies.
• Serve as the primary relationship manager for a portfolio of corporate partners and institutional funders.
• Cultivate relationships with corporate executives, CSR leaders, HR teams, employee resource groups, and other key stakeholders to secure and expand strategic partnerships.
• Develop and execute strategies to retain, upgrade, and reactivate corporate and workplace giving partners while identifying opportunities for new partner acquisition.
• Pursue unique opportunities for six and seven figure contributions from top institutional partners.
• Supervise and mentor institutional giving staff, providing coaching, goal setting, and performance management.
• Establish clear fundraising processes, metrics, and accountability systems to drive performance across institutional and corporate giving programs.
• Partner closely with marketing and communications, community impact, finance, and volunteer engagement teams to deliver compelling partner experiences and engagement opportunities.
• Use data insights to refine fundraising strategies and improve campaign outcomes while contributing to broader corporate revenue planning.
• Other duties as assigned.

Director, Corporate – Employee Giving

Account Manager

• Build and run the annual campaign calendar for each assigned account, covering kickoff, peak giving period, and close-out.
• Activate and equip Workplace Ambassadors at each account with the toolkits, talking points, and materials needed to drive participation.
• Coordinate campaign logistics, materials, and messaging with Marketing & Communications and Development colleagues to ensure each account's campaign launches on schedule.
• Monitor campaign progress in real time and adjust tactics mid-campaign to hit participation and revenue targets.
• Serve as the primary relationship owner for an assigned portfolio of corporate accounts, managing both workplace campaign contacts (HR, campaign coordinators) and corporate giving contacts (CSR, community affairs staff).
• Sustain and deepen corporate partner relationships through ongoing engagement, including 1:1 meetings, site visits, and volunteer leadership opportunities.
• Identify and qualify new or lapsed corporate accounts, and analyze regional giving and sponsorship trends, to grow the overall portfolio pipeline.
• Lead account renewal conversations and negotiate next-year campaign and giving goals directly with each account's stakeholders.
• Secure corporate sponsorship revenue to support flagship initiatives such as WalkUnitedLA.
• Develop and maintain a strong working knowledge of UWGLA's full program and engagement portfolio, including the volunteer, sponsorship, and hands-on involvement opportunities owned by the Community Impact team.
• Use account-level knowledge of each corporate partner's goals, focus areas, and values to proactively pitch the program engagement opportunities most likely to resonate with them.
• Facilitate hands-on involvement, sponsorship, or volunteer connections between corporate partners and specific UWGLA programs, such as the community college internship program, to deepen partner investment beyond the campaign itself.
• Partner closely with the Community Impact team to stay current on new and evolving program opportunities, and to coordinate logistics once a partner commits to getting involved.
• Partner with Marketing on account-specific campaign collateral, digital giving pages, and communications timelines.
• Coordinate with Finance and Development Operations to ensure account giving and sponsorship data flows accurately into the giving platform and donor database.
• Coordinate with Development’s engagement team as needed for impact stories or speakers tied to individual account campaign events.
• Maintain accurate account and partner data in the CRM to capture the full breadth of each relationship.
• Prepare post-campaign and post-partnership performance summaries, identifying what worked and what to adjust going forward.
• Build and maintain standardized campaign playbooks, timelines, and toolkits usable across the portfolio.
• Support rollout and adoption of new giving platform features within assigned accounts, including employer onboarding and recurring-giving promotion.

Vice President, Marketing and Communications

Director, Individual Giving

Director, Corporate – Employee Giving

Corporate Partnerships Manager