UiPath

Chief Marketing Officer

• Own India's pipeline number
• Lead India's account-based and segment marketing
• Build and manage the India team
• Run events and executive engagement that convert
• Manage budget and report with precision

Head of Marketing

Account Manager

• Develop and execute comprehensive ABM strategies for tiered strategic accounts
• Partner with sales leadership to identify, prioritize, and build account plans for strategic accounts
• Create personalized marketing campaigns that align with account-specific business objectives and buying journeys
• Design and implement multi-channel engagement strategies including digital, events, direct mail, and executive engagement working with various stakeholders and departments
• Orchestrate integrated campaigns across email, social media, content, events, and advertising
• Develop account-specific content and messaging that resonates with key stakeholders and decision-makers
• Manage campaign budgets and optimize investments across channels for maximum ROI
• Track and report on campaign performance, pipeline influence, and revenue impact
• Work closely with BDRs, Field Marketing, and Customer Success, Account Executives to align on account strategies
• Collaborate with Content, Product Marketing, and Creative teams to develop compelling account-specific assets
• Partner with Marketing Operations to ensure proper tracking, attribution, and reporting
• Establish KPIs and success metrics for ABM programs
• Leverage generative AI platforms (ChatGPT, Claude, Copy.AI) to develop personalized, high-performing content for account-based marketing programs; analyze content performance metrics and engagement data to continuously optimize messaging, creative assets, and campaign effectiveness across target account segments
• Analyze campaign performance and provide actionable insights for continuous improvement
• Leverage intent data, engagement metrics, and sales feedback to refine targeting and messaging
• Report on pipeline generation, velocity, and revenue attribution

Senior Account Based Marketing Manager

Financial Planning and Analysis

• The ‘Go-to-Market’ function within UiPath’s Professional Services team is responsible for driving marketing and sales of UiPath services offerings with internal and external customers.
• The GTM team works closely with UiPath’s software sales team to provide services proposals, scope services offerings, support contract closure, and participate in solution delivery to help grow the business.
• Maintain an excellent understanding of the UiPath product
• Keep abreast with latest product offerings, capabilities
• Understand competitor landscape and talk-track around "Why UiPath Services"
• Maintain a strong understanding of UiPath Services Packages and Offerings
• Partner with product GTM, sales, and other external facing teams early in the sales lifecycle to sell UiPath’s services offerings to clients
• Assist in the design of services packages and other materials used to solicit new accounts, market segments, including both T&M contracts and Fixed Fee contracts
• Define priorities, scope, resource/cost requirements and develop proposal for program/product implementation services
• Help make customer’s economic buyer build a business case to purchase UiPath’s services — participate in process analysis to position automation ROI
• Work with account teams and GTM partners to scope, contract, and onboard partner delivery teams
• Work with account teams to evangelize partner offerings and partner capabilities on the UiPath platform.

Professional Services GTM Manager, Finance

Sales Engineer

• Act as a strategic advisor to prospects, customers, and the UiPath salesforce.
• Uncover the value that Automation and AI can bring to existing business processes, and help design new, more efficient processes using UiPath platform capabilities.
• Help secure the technical win and identify high-value uses of our technology across retail and manufacturing organizations.
• Collaborate with and orchestrate the right resources throughout the customer lifecycle.
• Evangelize the value that Automation brings to businesses by combining a digital workforce with the exponential power of AI/ML capabilities.
• Be a thought leader on the best ways to advance the UiPath platform, develop marketplace offerings, and create industry-specific solution accelerators for Retail and Manufacturing.
• Understand key Retail and Manufacturing challenges, industry headwinds, and the opportunities they create for businesses.
• Partner with the sales team to define account strategy, expand our solution footprint with customers, and identify desired business outcomes.
• Build and deliver industry-specific demos and proof of value engagements for Retail and Manufacturing prospects and customers.
• Conduct process discovery sessions to understand how work gets done today, build a backlog of potential automation opportunities, and quantify the value that can be unlocked.
• Work closely with Product and Engineering, Marketing, and Customer Success teams to channel customer feedback and continually refine UiPath offerings.
• Share lessons learned and best practices with other members of the UiPath GTM team.
• Provide a feedback loop into our product teams to support continual innovation and improved customer satisfaction.

Sales Engineer – Retail, Manufacturing

• Articulate and evangelize the UiPath Platform and Agentic vision of the roadmap and services to our partner community to accelerate revenue growth while maintaining a customer/partner-centric mindset.
• Work with Enterprise Field Sales leadership to develop a coordinated go-to-market strategy focused on Financial Services and Insurance verticals.
• Develop ecosystem of Enterprise Partners who are ready to jointly transform their customer business through the adoption of UiPath automation SW.
• Build a process to rapidly develop a partner’s marketing, sales, and delivery capabilities around UiPath.
• Ensure Enterprise partners are trained and enabled effectively based on unique personas to effectively lead and execute a sales campaign as an extension of UiPath.
• Manage, together with UiPath, quarterly sales funnel from opportunity development through deal closure and partner service delivery.
• Quantitatively articulate a management system of the Enterprise Partner Business via SFDC reporting.
• Effectively handle partner / customer conflict that will arise both internally and externally with proven use cases of conflict management and leadership.
• Share professional methodologies used in the past to drive leadership via tools, sales techniques, account/partner management both with channel peers and sales teams.

Head of Marketing

Senior Account Based Marketing Manager

Professional Services GTM Manager, Finance

Sales Engineer – Retail, Manufacturing

Partner Business Manager – Financial Services, Insurance