UFS Tech

Performance Marketing

• Develop and own the comprehensive demand generation strategy aligned to company growth objectives, revenue targets, and go-to-market priorities
• Lead full-funnel demand generation efforts across awareness, engagement, conversion, and pipeline acceleration
• Translate business goals into scalable, measurable marketing programs that drive qualified pipeline and revenue growth
• Establish quarterly and annual demand targets, forecasts, and performance benchmarks
• Plan, execute, and optimize integrated, multi-channel demand generation campaigns including digital, email, paid media, events, webinars, and account-based marketing (ABM) initiatives
• Partner with Content, Brand, Product Marketing, and Events teams to deliver cohesive, on-brand campaign experiences
• Drive continuous experimentation and testing (A/B testing, messaging, channels, offers) to improve conversion rates and ROI
• Ensure timely execution of campaigns while managing multiple priorities and deadlines
• Work closely with Sales leadership to align on lead definitions, pipeline stages, service-level agreements (SLAs), and revenue goals
• Optimize lead scoring, routing, and nurturing programs to improve lead quality and sales efficiency
• Support sales enablement efforts with insights, campaign intelligence, and targeted demand programs
• Partner with Growth Operations to improve funnel visibility and attribution
• Own and optimize marketing automation and analytics
• Ensure data integrity, reporting accuracy, and consistent measurement across all demand programs
• Manage demand generation budget, forecasts, and vendor relationships
• Allocate spend across channels to maximize efficiency and return on investment
• Monitor performance against goals and proactively adjust strategy to ensure targets are met
• Mentor marketing team members, fostering a culture of accountability, collaboration, and continuous improvement
• Collaborate cross-functionally with Marketing, Sales, Product Management, and Client Relationship Management to ensure alignment across the customer lifecycle
• Serve as a strategic thought partner to the VP of Brand & Marketing and executive leadership on growth initiatives
• Stay current with industry trends, emerging technologies, and best practices in demand generation and B2B marketing
• Identify and implement innovative approaches to improve scalability, personalization, and client engagement
• Contribute to Navanta’s Purpose of Empowering Community Bankers and Our People to Thrive – Together through disciplined execution and collaborative leadership

Director of Demand Generation

Administration

• Serve as the primary administrator and subject matter expert for HubSpot Marketing Hub
• Manage user access, permissions, roles, and licenses and oversee onboarding and offboarding within HubSpot
• Own platform governance including properties, forms, lists, naming conventions, templates, and folder structure
• Design, build, test, and maintain workflows, automation, lead routing, scoring, and lifecycle logic
• Ensure data quality, consistency, and integrity across contacts, companies, campaigns, and reports
• Monitor and manage integrations and data flow between HubSpot and connected platforms such as Salesforce and troubleshoot and escalate as needed
• Perform ongoing platform hygiene including cleanup, archiving, and retention support
• Stay current on HubSpot releases and best practices and recommend and implement enhancements that improve efficiency and performance
• Create and maintain clear documentation, standards, and how to guidance for internal stakeholders
• Build and maintain emails, landing pages, forms, and basic nurture programs within HubSpot using approved templates and designs
• Partner with the Senior Designer to implement and maintain HubSpot email and landing page templates
• Support webinar setup and execution within HubSpot including registration, integrations, and attendee tracking
• Build audience segments and suppression lists to support campaign requirements
• Run pre and post launch QA to ensure accuracy, functionality, compliance, and reporting readiness
• Support intake and execution workflows by ensuring HubSpot assets and automation are built accurately and on time
• Maintain campaign related timelines and schedules to avoid audience overlap and messaging conflicts
• Apply and enforce campaign structure, naming conventions, tags, UTMs, and attribution logic within HubSpot
• Assist with post campaign close out including asset archiving and reporting validation
• Build and maintain standard HubSpot dashboards and reports aligned to GTM needs
• Monitor dashboards for data quality or configuration issues and proactively resolve gaps
• Support monthly and quarterly reporting by preparing clean, reliable performance data
• Maintain documentation for report definitions, filters, and usage guidance
• Provide light administration and coordination support for tools such as GoTo Webinar and Smartsheet
• Assist with basic user access, templates, and hygiene in supporting platforms as needed

HubSpot Administrator

Compliance

• Contribute to the development, maintenance, and delivery of compliance-related applications
• Train customer personnel on compliance services and products
• Collaborate with team members to resolve complex problems
• Review customer policies and advise clients on how to better meet regulatory compliance standards

Director of Demand Generation

HubSpot Administrator

Senior Compliance Specialist