Director of Demand Generation

UFS Tech

Director of Demand Generation responsible for developing and optimizing strategies to drive demand and engagement for community banks and credit unions. Leading planning and execution across various marketing channels including digital campaigns and events.

Posted 6/10/2026full-timeRemote • 🇺🇸 United StatesLead💰 $125,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and own the comprehensive demand generation strategy aligned to company growth objectives, revenue targets, and go-to-market priorities
Lead full-funnel demand generation efforts across awareness, engagement, conversion, and pipeline acceleration
Translate business goals into scalable, measurable marketing programs that drive qualified pipeline and revenue growth
Establish quarterly and annual demand targets, forecasts, and performance benchmarks
Plan, execute, and optimize integrated, multi-channel demand generation campaigns including digital, email, paid media, events, webinars, and account-based marketing (ABM) initiatives
Partner with Content, Brand, Product Marketing, and Events teams to deliver cohesive, on-brand campaign experiences
Drive continuous experimentation and testing (A/B testing, messaging, channels, offers) to improve conversion rates and ROI
Ensure timely execution of campaigns while managing multiple priorities and deadlines
Work closely with Sales leadership to align on lead definitions, pipeline stages, service-level agreements (SLAs), and revenue goals
Optimize lead scoring, routing, and nurturing programs to improve lead quality and sales efficiency
Support sales enablement efforts with insights, campaign intelligence, and targeted demand programs
Partner with Growth Operations to improve funnel visibility and attribution
Own and optimize marketing automation and analytics
Ensure data integrity, reporting accuracy, and consistent measurement across all demand programs
Manage demand generation budget, forecasts, and vendor relationships
Allocate spend across channels to maximize efficiency and return on investment
Monitor performance against goals and proactively adjust strategy to ensure targets are met
Mentor marketing team members, fostering a culture of accountability, collaboration, and continuous improvement
Collaborate cross-functionally with Marketing, Sales, Product Management, and Client Relationship Management to ensure alignment across the customer lifecycle
Serve as a strategic thought partner to the VP of Brand & Marketing and executive leadership on growth initiatives
Stay current with industry trends, emerging technologies, and best practices in demand generation and B2B marketing
Identify and implement innovative approaches to improve scalability, personalization, and client engagement
Contribute to Navanta’s Purpose of Empowering Community Bankers and Our People to Thrive – Together through disciplined execution and collaborative leadership

Requirements

What you’ll need

Bachelor’s degree in marketing, Business, Communications, or a related field required; master’s degree preferred
10+ years of progressive experience in B2B marketing, with a strong focus on demand generation, growth marketing, or revenue marketing
5+ years of experience in a senior or leadership role with responsibility for demand strategy, pipeline performance, and cross functional alignment
Proven experience designing and executing full-funnel demand generation programs that drive qualified leads, pipeline growth, and revenue impact
Hands-on experience with marketing automation platforms (HubSpot) and customer relationship management (CRM) systems; Salesforce strongly preferred
Demonstrated expertise in data-driven marketing, attribution modeling, funnel analysis, and performance reporting
Experience partnering closely with Sales teams on lead management, account-based marketing (ABM), and pipeline acceleration initiatives
Background in B2B technology, SaaS, financial services, or a related industry preferred
Experience managing budgets, forecasting results, and optimizing spend across channels
Familiarity with digital marketing channels including paid media, email marketing, content syndication, events, and webinars
Certifications in inbound marketing, marketing automation, or demand generation disciplines a plus

Benefits

Comp & perks

Typical office environment
Up to 10% travel time may be required

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationpipeline performanceA/B testingmarketing automationattribution modelingfunnel analysisperformance reportinglead scoringaccount-based marketingdigital marketing

Soft Skills

leadershipcollaborationstrategic thinkingmentoringcommunicationaccountabilitycontinuous improvementcross-functional alignmentproject managementdata-driven decision making

Certifications

inbound marketingmarketing automationdemand generation