Senior Digital Marketing Manager
PROCEPT BioRobotics
Executive Director, Integrated Marketing and Communications
TrendyMinds
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Develop and oversee integrated marketing and communications plans that align with client business objectives in highly regulated industries.
- Lead brand and reputation management efforts, including proactive positioning, reputation management, and storytelling tailored to financial services and insurance.
- Ensure channel integration and consistency across paid media (digital and traditional), owned platforms (web, email, social), and earned media (PR, influencer, partnerships).
- Partner with internal teams to develop and optimize campaigns across digital and traditional channels; leverage SEO, SEM, and content marketing to drive visibility and engagement.
- Establish KPIs and oversee campaign measurement and optimization; use analytics and performance data to report on ROI.
- Cultivate relationships with trade media, business press, influencers, and key industry stakeholders to secure media coverage and thought leadership placements.
- Advise senior leaders on executive visibility, public speaking, media interviews, and digital thought leadership.
- Partner in creation of content across paid, owned, and earned channels (ad campaigns, landing pages, SEO-driven web content, social campaigns, press releases, thought leadership).
- Ensure alignment of campaigns with compliance requirements and brand standards.
- Serve as senior point of contact for integrated marketing and communications programs and identify opportunities for account growth and new business development.
- Lead and mentor professionals across marketing and communications disciplines, providing strategic direction and feedback.
Requirements
- 10+ years of progressive experience in integrated marketing, communications, and reputation management within an agency or corporate setting, ideally in financial services or insurance.
- Proven ability to manage executive-level communications, brand positioning, and reputation management with composure and strategic clarity.
- Demonstrated success leading campaigns across paid media, owned platforms, and earned media.
- Strong background in stakeholder engagement, executive visibility, and digital reputation management strategies, such as SEO, SEM, and content marketing.
- Exceptional storytelling, content development, and presentation skills, with the ability to translate complex information into compelling narratives and measurable marketing outcomes.
- Experience using analytics and performance data to optimize campaigns and report on ROI.
- Proven track record in managing and mentoring teams across marketing and communications disciplines.
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field (advanced degree is a plus).
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
integrated marketingcommunicationsreputation managementSEOSEMcontent marketingcampaign measurementanalyticsKPI establishmentcontent development
Soft skills
storytellingstakeholder engagementexecutive visibilitypresentation skillsstrategic directionmentoringrelationship cultivationcomposurestrategic clarityfeedback provision
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Public Relationsadvanced degree in related field
