TrendyMinds

Director

• Develop and oversee integrated paid digital strategies that align with client business objectives
• Serve as a primary digital media lead with clients and senior account teams, presenting recommendations and performance insights
• Direct the planning, execution, and optimization of multi-channel campaigns (Google Ads, Meta, LinkedIn, YouTube, programmatic, etc.) to meet KPIs and ROI/ROAS targets
• Leverage AI-powered platforms for predictive audience modeling, bid optimization, creative testing, and performance forecasting
• Manage, mentor, and grow a team of specialists, fostering collaboration and continuous improvement
• Oversee campaign measurement frameworks, ensuring accurate tracking, actionable analysis, and clear reporting
• Partner with Creative, Content, Traditional Media, Social, and Insights teams for integrated campaigns
• Drive A/B testing and experimentation across creatives, targeting, and bidding strategies
• Manage relationships with external agencies, vendors, and platform partners
• Stay ahead of industry trends and share thought leadership across the agency

Director, Digital Media

Project Manager

• Act as day-to-day point of contact for pharma, healthcare, and life sciences clients
• Oversee entire project lifecycle and ensure customized action plans achieve client objectives
• Resource a team of project managers and track project progress
• Prepare budgets and ensure clear communication with clients and internal teams
• Manage complexities of multiple projects, client relationships, budgets, timelines, and internal workflows
• Proactively address issues and manage risk to keep projects on track
• Serve as strategic partner and advisor to clients shaping marketing strategies and ensuring seamless execution
• Collaborate with Strategic, Creative, and Interactive service lines to develop comprehensive project plans
• Lead milestones and tasks of all projects including production resource allocations and timeline adjustments
• Serve as main liaison between team members, management, and client stakeholders
• Track client revisions and identify when Change Orders or new projects are needed
• Prepare weekly status reports for clients and internal teams via Asana and Slack
• Monitor project budgets through regular internal reviews
• Implement and uphold quality assurance procedures
• Contribute to strategy and share insights from client work and business with internal team
• Build and maintain strong relationships with clients and communicate daily to manage project details
• Mentor and coach team members and collaborate with leadership on staffing and capacity needs
• Suggest and identify project delivery process improvements
• Conduct regular team member reviews and assessments

Director, Digital Media

Senior Marketing Project Manager, Healthcare