TrendyMinds

Designer

• Create targeted, thoughtful, and visually strong work that speaks to client goals and audience needs.
• Participate in meetings and ask the questions that shape smarter creative decisions.
• Collaborate with creative directors, copywriters, designers, and other team members at every stage of a project to refine and deliver high-quality work.
• Bring a versatile design skillset that includes concepting, idea pitching, and execution across digital, traditional, social, print, and other channels.
• Maintain a sharp eye during review cycles and push the work forward with constructive and informed feedback.
• Interpret client feedback with clarity and respond in a way that strengthens the final product.
• Meet project milestones, keep work on track and on budget, and communicate progress to clients and internal teams.
• Clearly articulate the reasoning behind your design choices and how they support the client’s goals.
• Respond to client needs with professionalism, flexibility, and steady time management.
• Maintain a working understanding of design and marketing best practices across multiple channels and tactics.

Art Director

• Mentor and inspire creative teams. I am responsible for developing the next generation of creative leaders within the agency, so I foster an environment that encourages experimentation, collaboration, delegation, and creative excellence. My team members view me as a supportive, empathetic leader — not an authoritative, domineering figure — who sets a high bar for creative quality and accountability while prioritizing constructive feedback, honesty, and respect.
• Lead the high-level creative vision for my clients. I lead the creative direction for all of my clients and projects, ensuring that my team delivers innovative, strategically sound creative work across digital, traditional, social, experiential, video production, and more. By collaborating on creative briefs and guiding creative efforts that make a measurable impact on my clients’ business goals, I also bolster our agency’s creative reputation.
• Build mutual, trusted client and internal team relationships. My clients see me as the go-to partner for any creative challenge. Along with our client partners (i.e., account leads), project managers, strategists, and other creatives, I am a consistent presence in client-facing meetings. I am responsible for pitching video, brand, and integrated campaign concepts with confidence and clarity, interpreting and addressing client feedback, going to bat for my creative teams, and even navigating uncomfortable or tense conversations with clients. I am an extremely capable, proactive communicator, and I am able to resolve conflicts with professionalism and respect.
• Elevate creative processes and outcomes. I drive continuous improvement in creative processes, tools, workflows, and deliverables. Along with other leaders across the agency, I ensure that our creative teams are using the latest technologies, trends, and best practices to deliver cutting-edge work. When I see a creative issue in any form, I work with my creative team members, direct reports, and/or other leaders to find solutions to address it head-on.
• Partner closely with other key team members to promote and grow our agency. I work closely with client partners, project managers, strategists, agency leaders, and others to contribute to forward-looking growth through business development, QBRs, annual planning sessions, innovative creative approaches, and more.

Creative Director

SEO Marketing

• Develop, implement, and report on content strategies that enhance AI search visibility and website performance
• Conduct website audits to evaluate current content performance and develop strategies
• Plan SEO content topics, draft content briefs/outlines, and provide detailed feedback
• Work closely with writers throughout the content production process
• Use relevant tools to conduct keyword research
• Articulate how SEO/AEO decisions support client goals
• Develop SEO reporting with cross-functional groups

SEO/AEO Director, Content Planning

Project Manager

• Overseeing the entire project lifecycle while ensuring customized action plans achieve client objectives
• Collaborate with our Strategic, Creative, and Interactive service lines to develop comprehensive project plans
• Lead milestones and tasks of all projects including production resource allocations, capacity constraints, timeline adjustments, and efficiency improvements
• Serve as the main liaison between team members, management, and client stakeholders
• Proactively identify potential risks and issues impacting project delivery and develop mitigation strategies
• Track client revisions or requests that may impact the scope
• Maintain a strong knowledge base for all TrendyMinds tools and delivery processes
• Prepare weekly status reports for clients and internal teams via Asana and Slack
• Monitor project budgets through regular internal reviews
• Implement and uphold quality assurance procedures

Senior Specialist, Marketing Project Manager

Communications

• Develop and oversee integrated marketing and communications plans that align with client business objectives in highly regulated industries.
• Lead brand and reputation management efforts, including proactive positioning, reputation management, and storytelling tailored to financial services and insurance.
• Ensure channel integration and consistency across paid media (digital and traditional), owned platforms (web, email, social), and earned media (PR, influencer, partnerships).
• Partner with internal teams to develop and optimize campaigns across digital and traditional channels; leverage SEO, SEM, and content marketing to drive visibility and engagement.
• Establish KPIs and oversee campaign measurement and optimization; use analytics and performance data to report on ROI.
• Cultivate relationships with trade media, business press, influencers, and key industry stakeholders to secure media coverage and thought leadership placements.
• Advise senior leaders on executive visibility, public speaking, media interviews, and digital thought leadership.
• Partner in creation of content across paid, owned, and earned channels (ad campaigns, landing pages, SEO-driven web content, social campaigns, press releases, thought leadership).
• Ensure alignment of campaigns with compliance requirements and brand standards.
• Serve as senior point of contact for integrated marketing and communications programs and identify opportunities for account growth and new business development.
• Lead and mentor professionals across marketing and communications disciplines, providing strategic direction and feedback.

Executive Director, Integrated Marketing and Communications

• Act as day-to-day point of contact for pharma, healthcare, and life sciences clients
• Oversee entire project lifecycle and ensure customized action plans achieve client objectives
• Resource a team of project managers and track project progress
• Prepare budgets and ensure clear communication with clients and internal teams
• Manage complexities of multiple projects, client relationships, budgets, timelines, and internal workflows
• Proactively address issues and manage risk to keep projects on track
• Serve as strategic partner and advisor to clients shaping marketing strategies and ensuring seamless execution
• Collaborate with Strategic, Creative, and Interactive service lines to develop comprehensive project plans
• Lead milestones and tasks of all projects including production resource allocations and timeline adjustments
• Serve as main liaison between team members, management, and client stakeholders
• Track client revisions and identify when Change Orders or new projects are needed
• Prepare weekly status reports for clients and internal teams via Asana and Slack
• Monitor project budgets through regular internal reviews
• Implement and uphold quality assurance procedures
• Contribute to strategy and share insights from client work and business with internal team
• Build and maintain strong relationships with clients and communicate daily to manage project details
• Mentor and coach team members and collaborate with leadership on staffing and capacity needs
• Suggest and identify project delivery process improvements
• Conduct regular team member reviews and assessments

Senior Marketing Project Manager, Healthcare

Director

• Develop and oversee integrated paid digital strategies that align with client business objectives
• Serve as a primary digital media lead with clients and senior account teams, presenting recommendations and performance insights
• Direct the planning, execution, and optimization of multi-channel campaigns (Google Ads, Meta, LinkedIn, YouTube, programmatic, etc.) to meet KPIs and ROI/ROAS targets
• Leverage AI-powered platforms for predictive audience modeling, bid optimization, creative testing, and performance forecasting
• Manage, mentor, and grow a team of specialists, fostering collaboration and continuous improvement
• Oversee campaign measurement frameworks, ensuring accurate tracking, actionable analysis, and clear reporting
• Partner with Creative, Content, Traditional Media, Social, and Insights teams for integrated campaigns
• Drive A/B testing and experimentation across creatives, targeting, and bidding strategies
• Manage relationships with external agencies, vendors, and platform partners
• Stay ahead of industry trends and share thought leadership across the agency