Senior Copywriter

TrendyMinds

Senior Copywriter defining creative concepts and direction at TrendyMinds, a full-service agency. Collaborating with teams to elevate messaging and craft across various media.

Posted 7/5/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Define creative concept and direction. In partnership with Art Directors, you co-create the concepts that guide campaign and asset development.
Translate strategy into messaging. You translate brand strategy into compelling, consistent, and executable messaging frameworks and verbal identity systems.
Stay hands-on with the craft. You write, craft, and direct headlines, video scripts, and other copy across campaigns, brand work, digital experiences, social, video, and integrated programs.
Serve as a quality gate. You review copy and provide direction on assigned accounts, ensuring every deliverable meets the standard before it reaches the client.
Mentor and develop writers. You develop the craft of copywriters and other creatives on the team, providing sharp, clear critiques that build skill and push the team toward better writing and conceptual work.
Present with confidence. You present creative concepts and messaging strategy to clients with a clear rationale, defending strong writing decisions while remaining open to feedback.
Leverage AI thoughtfully. You use AI for concept exploration, research acceleration, draft variation generation, and message testing, understanding that AI can handle volume, but voice, tone, and the judgment remain human skills.

Requirements

What you’ll need

5+ years of experience in copywriting, with a portfolio that shows range across campaigns, brand work, video, and digital
Demonstrated experience leading creative concepts from strategy through execution, not just writing to a brief
Strong conceptual thinking with a natural bent toward messaging, tone, voice, and verbal identity
Experience partnering with Art Directors and Creative Directors to develop integrated, multi-channel creative
A track record of mentoring or reviewing the work of other writers, with the ability to give sharp, directional feedback
Confidence presenting creative concepts and messaging rationale directly to clients
Experience working in an agency environment across multiple client brands and industries simultaneously
Comfort using AI tools for concept exploration, research, and draft variation, paired with the judgment to know what still needs a human hand
Strong collaboration and communication skills, with the flexibility to adjust direction quickly as strategy or client feedback shifts
Healthcare and/or regulated industry experience is a plus.

Benefits

Comp & perks

Fully remote: We believe the best team is one that isn't limited by proximity to a physical location.
Collaborative team environment: Your voice is important, and we believe the best projects include contributions from everyone.
Great benefits: 30 paid days off and 401(k) matching.
Oh yeah, we cover 100% of health insurance premiums for all team members and 50% for their spouses and dependents.
Flexible schedule: We are flexible to accommodate different work styles, times, and locations.
New equipment: In order to produce incredible work, we have to have incredible equipment.
Philanthropy: We like to do our part to help our community. With our philanthropy committee and donation matching system, we offer you the resources you need to make a difference.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign DevelopmentMessaging FrameworksVerbal Identity SystemsVideo Script WritingDigital CopywritingIntegrated Multi-Channel CreativeConceptual ThinkingFeedback and Critique

Soft Skills

CollaborationCommunicationConfidence in PresentingAdaptability