Digital Marketing Manager
Zero Networks
Cyber Security
Campaigns Manager
Transmit Security
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
CloudCyber Security
About the role
- Lead the complete campaign lifecycle, from initial planning through execution, measurement, and continuous optimization
- Define campaign narrative, target audiences, and success metrics
- Partner closely with content and product marketing, regional and global field marketing, creative and digital marketing, sales and channel teams, product management teams and more
- Build strong relationships and influence stakeholders across the organization
- Develop and oversee creation of campaign assets, working with both internal teams and external resources
- Write compelling campaign copy while leveraging existing messaging frameworks and positioning documents
- Ensure content consistency and quality across all campaign touchpoints
- Launch and manage campaigns across multiple channels, including content syndication, paid and organic digital, email, direct mail, webinars, demos, blogs, as well as sales and BDR channels
- Continuously monitor performance metrics and optimize campaigns for maximum impact and ROI
- Track key performance indicators (KPIs) for all campaigns and provide regular, actionable insights and recommendations to leadership and stakeholders
Requirements
- 3 plus years of B2B marketing experience in integrated campaigns and / or account-based marketing.
- Proven track record of successful end-to-end campaign management and optimization
- Strong problem-solving abilities with experience finding creative solutions within operational constraints
- Excellent communication and cross-functional collaboration skills, with demonstrated ability to build trust and influence stakeholders
- Natural curiosity about people, products, processes, and technologies, with the ability to ask insightful questions to uncover key insights
- Data-driven mindset with experience interpreting information to make smart business decisions
- Hands-on experience with marketing technologies including Salesforce, Hubspot, Zoominfo, Sendoso, LinkedIn, ChatGPT
- Bias for action and willingness to experiment with new approaches, tactics, and channels
- Experience marketing for cloud services providers or cybersecurity companies (preferred)
- Background marketing to IT, security, or other technical buyer personas (preferred)
- Experience designing and executing account-based marketing (ABM) programs and campaigns (preferred)
