Digital Marketing Manager
Universal Music Group, Inc.
CloudSpark
Digital Marketing Manager
Zero Networks
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cyber Security
About the role
- Lead a variety of global digital initiatives that drive pipeline, grow brand awareness, and move prospects through the funnel
- Plan and execute multi-channel digital campaigns across paid media, email, webinars, ABM, and social; align messaging with content & product marketing, sales, and buyer personas
- Manage timelines, assets, and stakeholders from kickoff to reporting
- Own end-to-end execution of webinars and virtual panels; Drive attendance, engagement, and alignment to campaign goals
- Oversee SEM agency and paid search, display, and social campaigns; test and optimize ad copy, creatives, landing pages; manage budget allocation
- Build and optimize nurture flows to convert and accelerate leads; support outbound sales sequences and lifecycle email initiatives
- Manage organic and paid social; coordinate publishing with stakeholders
- Own campaign tracking, reporting, and performance insights; share monthly learnings to inform future strategy and investment
Requirements
- Bachelor's degree in marketing, business, or a related field
- 5 years of digital/campaigns marketing experience, preferably in B2B cybersecurity
- Proven expertise in webinars, email campaigns, social media, and digital ads
- Strong proficiency in marketing platforms like Salesforce, HubSpot, Google Ads, and analytics tools
- Excellent project management and communication skills
- Passion for technology, cybersecurity, and innovation
