Senior Product Manager, Growth
AgencyAnalytics
Growth Marketing Manager, Acquisition
Trafilea Tech E-commerce Group
full-time
Posted on:
Origin: • 🇦🇷 Argentina
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Define and execute media strategies with budgets above $1M/month to hit acquisition and revenue goals.
- Optimize the entire funnel—from ad creative to checkout and upsell—to maximize customer value and profitability.
- Drive creative strategy by product, audience, and channel, ensuring brand consistency.
- Prioritize improvements weekly/bi‑weekly using a 20/80 framework.
- Lead upsell/downsell testing via proprietary one‑click funnel software.
- Monitor and optimize each step in the customer journey from platform messaging through thank‑you page.
Requirements
- +5 years developing and executing growth marketing strategies—particularly in e‑commerce or consumer products.
- Experience managing six‑figure monthly ad spend across Meta, Pinterest, TikTok, YouTube, and Google.
- Skilled at interpreting consumer data to drive creative and media decisions.
- Strong collaboration and communication with creative, engineering, and marketing teams.
- Organized, detail‑oriented, and comfortable owning complex funnels from paid media setup to upsell flows and thank‑you pages.
