Brand Director
You.com
Job Level
Mid-LevelSenior
About the role
- MORE Nutrition, Germany’s leading better-for-you nutrition brand, is expanding to the US — and we’re seeking a seasoned product strategist to lead our US portfolio development efforts. This role will define and own the product strategy for the US, translating our German product range into a market-relevant, high-impact portfolio tailored to American consumers. The Product Strategy & Portfolio Development Lead (gn) will work at the intersection of brand integrity, consumer insights, pricing architecture, manufacturing and omnichannel growth.
- This is a remote position and must be based in Florida
- Your mission
- You curate and adapt the existing German product portfolio for the US market, identifying hero SKUs, opportunity gaps, and whitespace categories across better-for-you nutrition, and lifestyle offerings.
- You spin off and localize flavor profiles, naming conventions, packaging, and product narratives that resonate with U.S. audiences while honoring MORE’s German DNA.
- You define and structure the US category system by function, use case, and channel — driving clarity for both DTC and retail partners.
- You build a pricing and margin strategy that accounts for US channel economics, including competitive benchmarking, promotions, pack formats, and trade structures.
- You collaborate closely with the VP Brand USA, digital marketing, brand marketing and operations teams to ensure all SKUs are retail- and DTC-ready, including regulatory alignment, shelf-readiness, demand planning, and supply chain viability.
- You partner with regulatory consultants to ensure full compliance with US standards, including labeling, claims, ingredient usage, and food safety.
- You serve as the strategic product voice within the US leadership team, aligning internal stakeholders and external partners (co-mans and agencies) on timelines, and priorities.
Requirements
- 6+ years of experience in food & beverage product development, innovation, and go-to-market strategy with a focus on nutrition, wellness, or better-for you brands
- Proven ability to localize international brands and tailor product stories for American consumers with track record of launching successful products from ideation to commercialization.
- Deep understanding of flavor trends, consumer behavior, and US retail dynamics.
- Expertise in both co-manufacturing and in-house operations models, R&D and supply chain constrains (especially in international environments)
- Strong command of channel-specific pricing strategy and product economics
- Experience working in lean, fast-paced organizations with high accountability
- Strong communication and outstanding project management skills to drive alignment across teams
- Food Science or related technical background preferred
- Familiarity with US regulatory landscape (FDA/DSHEA) for supplements, better-for-you food, and wellness products
