Tonic

Growth Associate

Tonic

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $80,000 - $120,000 per year

Job Level

JuniorMid-Level

Tech Stack

Ray

About the role

  • As our Growth Associate, you’ll be an early member of Tonic’s founding Growth team, playing a key role in helping us identify and scale new marketing channels. You’ll run experiments, learn what works (and what doesn’t), and help systematize wins into repeatable playbooks.
  • You’ll report directly to Ray (Tonic’s co-founder and Head of Growth), and work alongside a powerhouse growth team — including Luna (executional lead on influencer marketing) and expert consultants like Haina (Duolingo, TikTok) and Will (former Head of Growth at Instrumentl).
  • What You’ll Do
  • You’ll explore and execute across multiple growth levers, including paid, organic, product-led, and community.
  • Experimentation & R&D
  • Launch fast 0→1 growth experiments across multiple channels
  • Build business cases and prioritize ideas based on ROI
  • Document learnings and propose next steps
  • Execution & Collaboration
  • Own timelines and deliverables for campaign launches
  • Coordinate with product, design, content, and influencer teams
  • Assist with copywriting and creative strategy where needed
  • Tracking & Optimization
  • Monitor CAC, conversions, and retention across initiatives
  • Propose and implement A/B tests
  • Create light dashboards or reports to track impact
  • Playbooks & Delegation
  • Turn validated experiments into repeatable playbooks
  • Help manage contractors or freelancers as needed
  • Systematize processes for scale

Requirements

  • 2+ years in a growth, marketing, or startup role
  • Track record launching and iterating on campaigns
  • Excellent written communication
  • Comfortable with Notion, Google Sheets, and AI tools like ChatGPT
  • A strong sense of ownership and curiosity
  • Bonus: experience in music, creator tools, or education tech