Tonic

Growth Marketing

• As our Growth Associate, you’ll be an early member of Tonic’s founding Growth team, playing a key role in helping us identify and scale new marketing channels. You’ll run experiments, learn what works (and what doesn’t), and help systematize wins into repeatable playbooks.
• You’ll report directly to Ray (Tonic’s co-founder and Head of Growth), and work alongside a powerhouse growth team — including Luna (executional lead on influencer marketing) and expert consultants like Haina (Duolingo, TikTok) and Will (former Head of Growth at Instrumentl).
• What You’ll Do
• You’ll explore and execute across multiple growth levers, including paid, organic, product-led, and community.
• Experimentation & R&D
• Launch fast 0→1 growth experiments across multiple channels
• Build business cases and prioritize ideas based on ROI
• Document learnings and propose next steps
• Execution & Collaboration
• Own timelines and deliverables for campaign launches
• Coordinate with product, design, content, and influencer teams
• Assist with copywriting and creative strategy where needed
• Tracking & Optimization
• Monitor CAC, conversions, and retention across initiatives
• Propose and implement A/B tests
• Create light dashboards or reports to track impact
• Playbooks & Delegation
• Turn validated experiments into repeatable playbooks
• Help manage contractors or freelancers as needed
• Systematize processes for scale